Nobody can really blame Nintendo for consistently releasing new installments of its biggest franchises for profit, but the Japanese gaming giant will be expanding its business approach by spending more time on original properties in the coming future. The new direction stems from company president Shuntaro Furukawa, who spoke with local outlet Nikkei this week and admitted that increased innovation was required to attract new audiences to gaming in a world that’s overflowing with countless other entertainment options. While Nintendo will still continue to churn out sequels and spin-offs to Mario, Zelda, and other of its long-time properties, fans may want to prepare for more original series in the vein of 2015’s Splatoon and 2001’s Pikmin.
Nintendo president Shuntaro Furukawa has said that the company will invest in more original games in the future.https://t.co/3jOII4dIeI pic.twitter.com/vWcoZAQKCv— VGC (@VGC_News) April 10, 2021
“I myself am looking at and studying various forms of entertainment. In the future, we will focus on creating new game series as well as long-sellers such as Mario and Zelda.” Later in the interview, Furukawa reiterated that Nintendo was continuously thinking about new hardware. “We are constantly building up ideas for the new consoles the market is expecting, but there are some things we can’t do now due to technology and cost constraints,” he said.