EA Says It Has No Plans for In-Game Advertising

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Image: Electronic Arts

Electronic Arts has issued a statement regarding a recent report suggesting that it had plans for in-game advertising. The report stated that it had signed a deal for TV-style ads that would reward players with gaming exclusives. A spokesperson for EA says the company has no plans for this; its focus and priority is on creating the best player experience. Players can breathe a sigh of relief for not having their games invaded by ads.

“Following incorrect reports suggesting that we are looking to introduce ‘TV-style’ commercials into our games, we wanted to clarify that in-game advertising for console games is not something we’re currently looking at, or have signed any agreements to implement,” an EA spokesperson said. “Creating the best possible player experience remains our priority focus.”

Sources: PC Gamer, Axios

Peter Brosdahl
As a child of the 70’s I was part of the many who became enthralled by the video arcade invasion of the 1980’s. Saving money from various odd jobs I purchased my first computer from a friend of my dad, a used Atari 400, around 1982. Eventually it would end up being a lifelong passion of upgrading and modifying equipment that, of course, led into a career in IT support.

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