Electronic Arts has issued a statement regarding a recent report suggesting that it had plans for in-game advertising. The report stated that it had signed a deal for TV-style ads that would reward players with gaming exclusives. A spokesperson for EA says the company has no plans for this; its focus and priority is on creating the best player experience. Players can breathe a sigh of relief for not having their games invaded by ads.
The plan is to have in-game video ads implemented in "roughly a dozen" games by the end of the year. https://t.co/PmvWdjxuXf
— PC Gamer (@pcgamer) July 2, 2021
“Following incorrect reports suggesting that we are looking to introduce ‘TV-style’ commercials into our games, we wanted to clarify that in-game advertising for console games is not something we’re currently looking at, or have signed any agreements to implement,” an EA spokesperson said. “Creating the best possible player experience remains our priority focus.”