CJ 4DPlex is a South Korean cinema tech firm that’s responsible for 4DX, a “4D” film format that leverages massive, 270-degree wraparound screens to provide a super-immersive cinematic experience that traditional theaters can’t match.
Thanks to a new deal agreed upon between Sony Pictures and CJ 4DPlex, Marvel fans in select territories will be able to enjoy the upcoming Venom sequel, Venom: Let There Be Carnage, as well as Spider-Man: No Way Home and 13 other highly anticipated films in 4DX Theaters.
In addition to the multi-screen projection technology (dubbed “ScreenX”), CJ 4DPlex’s premium 4DX Theaters also feature seats that bring the on-screen action to life with effects that include rolling, shaking, tickling. The auditorium even features hardware that can shoot out water, fog, and other elements to replicate environmental conditions.
CJ4DPlex recently added 34 ScreenX locations to boost its network to 355 worldwide, around 30 of which are located in the U.S.
Don Savant, CEO of CJ 4DPlex America, said the deal will ensure the theater network “will have a continued and expanded lineup of exceptional films for ScreenX and 4DX, delivered by our equally exceptional partner.” Noting the companies’ history, he added “I am thrilled to be expanding our relationship with the studio who has supported us from the beginning of the development of our revolutionary formats and look forward to another three years of engaging and outstanding films.”
Source: Deadline