Image: LG

LG’s heavily anticipated UltraFine 32EP950-B OLED monitor has officially gone on sale according to multiple listings at popular retailers that include B&H Photo and Best Buy. The price tag might be a problem for many display enthusiasts, however.

LG’s UltraFine 32EP950-B costs $3,999 and $3,999.99 at B&H Photo and Best Buy, respectively. This is a relatively ridiculous cost considering the fact that users who are seeking the ultimate in visual quality could go so far as to purchase a 77-inch LG G1PUA OLED TV for just $300 more. The G1PUA is a 2021 premium OLED that boasts LG’s latest evo panel, which boasts a higher peak level of brightness.

That said, LG’s UltraFine 32EP950-B is one of the only real choices for OLED fans who have limited desk space and need to keep to a display with a moderately sized panel. The UltraFine 32EP950-B might also be relevant to users who want an OLED display with DisplayPort; LG’s OLED TVs only feature HDMI.

LG’s UltraFine 32EP950-B monitor features a 31.5-inch OLED panel that supports a 3,840 x 2,160 resolution at 60 Hz. Being an OLED product, users can expect an incredible 1 million:1 contrast ratio, perfect black levels, and fewer of the annoying problems associated with other panel technologies such as backlight bleeding and poor viewing angles. The UltraFine 32EP950-B also offers 99 percent coverage of the DCI-P3 and Adobe RGB color spectrums.

[…] you can transfer video, audio, data, and up to 90W of power over a single USB Type-C cable with compatible laptops. Other features include a 250 cd/m² brightness and an integrated USB 3.1 Gen 1 hub that allows you to quickly connect peripherals such as keyboards, mice, and flash drives through the monitor.

Sources: B&H Photo, Best Buy

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26 Comments

  1. It’s still 60Hz, and I’m betting that 32″ OLEDs aren’t going to be competitive in terms of ROI for a while. 32″ is still pretty big for a desktop monitor for most, and even if they could drop the price by 75% to ~US$1000, they’d still be priced at a premium as LCD panels can be had with the same dimensions and resolution for under half that.

    I expect their production volume to be low, and for a select demographic to take notice.

  2. $4000 for a personal monitor is absurd but for a pro-level display, it’s ‘cheap’

    It looks amazingly good for that.

  3. [QUOTE=”Peter_Brosdahl, post: 39623, member: 87″]
    $4K for 4K, hmmm.

    Even if I had that kind of money lying around it’d still be a hard pass.
    [/QUOTE]

    Ask one for testing :p

  4. [QUOTE=”Denpepe, post: 39624, member: 284″]
    Ask one for testing :p
    [/QUOTE]
    Some day. We’re not really set up for monitor/display testing(yet) but maybe someday.

  5. On the flip side, one could spend $3K on this 85″ beast and have a pretty phenomenal experience for the money with only a couple of caveats.

    [URL unfurl=”true”]https://www.rtings.com/tv/reviews/tcl/r745-qled[/URL]

  6. [QUOTE=”Peter_Brosdahl, post: 39627, member: 87″]
    On the flip side, one could spend $3K on this 85″ beast and have a pretty phenomenal experience for the money with only a couple of caveats.

    [URL unfurl=”true”][URL]https://www.rtings.com/tv/reviews/tcl/r745-qled[/URL][/URL]
    [/QUOTE]

    That’s on my short list for our living room. It’s basically a Samsung QN85A for less money.

  7. My friend paid $1400 for a 55″ LG CX with 120Hz VRR, so yyyeeeaaahhh…
    Of course that’s way too large to use as a monitor, but that 32″ monitor is way more than 3x the price of the CX, and it is only 60Hz. Having DP is nice, but DP 1.4 doesn’t have as much bandwidth as HDMI 2.1 so eh. I honestly have no idea why they priced this thing at 4 f*cking grand. I have no idea who would actually pay for this thing.

  8. It’s intended for the pro crowd and priced as such. Hopefully in a year or two we’ll see “consumer” and “gaming” models that bring the price down, and the tech will have had a chance to get shaken out for PC use.

    In the mean time – there’s still the C1 line if you can go big.

  9. I picked one of these up to try out last week – saw one in stock at a local Microcenter. I use an older Sony PVM-2541A and X550 daily (both were bought used and have served me very well), plus a C7 and C9 for general HTPC and gaming. With a 2080ti I can’t break 4k/60 so have sat out the CX/C1 gen.

    It’s definitely very much a pro monitor, awesome color accuracy and able to run several demanding color gamuts. The SDR picture is unreal, HDR is… accurate I guess? Decent for media, but put to shame by the x550 (has a high brightness mode that gets it up to about 720 nits), C7/9, and at times even the 2541a with downscaling and tone mapping via an HdFury Diva. In games the HDR is frankly very disappointing, part of that is the very limited settings in HDR mode (you pick between a couple of presets, and custom mode has most settings disabled). FW updates may open this up a bit.

    It’s great to see a consumer (well ‘pro’ consumer) model in a great size/resolution setup, motion handling and response time are phenomenal as well like most OLEDs. I’m very excited to see this type of panel applied to gaming and media consumption models, with higher peak brightness and wider settings for both use cases. The smaller Sony 1080p models were $5k+ MSRP, and the x550 was $20k+. It shouldn’t be out of the question to see consumer 27 and 32″ sets in the $1500-2500 range, where a TV would still be a much better value prop, but the benefits of a small desk form factor would be intriguing.

    Overall for a first gen product it’s phenomenal at its intended use, but very much limited to that. I’m planning to keep it for work, and enjoy some breaks with SDR gaming. I hope enough of these JOLED 32 and upcoming 27s sell that mainstream models tweaked for gaming and media start rolling out in the next year or two. Even at 4k/60 I will gladly take the OLED benefits especially around inherent motion handling over any IPS panel (I got rid of my 34gk950f and 27gn950 to get this).

  10. [QUOTE=”Dan_D, post: 40018, member: 6″]
    32″? Pass.
    [/QUOTE]
    Sure, 34” would be better, but nothing wrong with 32”. It’s just the rest of the feature set that’s lacking for what I want.

  11. [QUOTE=”Moro310, post: 40017, member: 4751″]
    Overall for a first gen product it’s phenomenal at its intended use, but very much limited to that.
    [/QUOTE]
    Your summary overall fits my expectations, thanks for sharing!

  12. [QUOTE=”Endgame, post: 40024, member: 1041″]
    Sure, 43” would be better, but nothing wrong with 32”. It’s just the rest of the feature set that’s lacking for what I want.
    [/QUOTE]

    I fixed that for you. You got your numbers backwards there. 34″ isn’t a 4K resolution and I’ve had LCD’s from 20″ to 43″. I wouldn’t have a primary display under 38″ in size anymore.

  13. [QUOTE=”Dan_D, post: 40031, member: 6″]
    I fixed that for you. You got your numbers backwards there. 34″ isn’t a 4K resolution and I’ve had LCD’s from 20″ to 43″. I wouldn’t have a primary display under 38″ in size anymore.
    [/QUOTE]
    I’ve got an IKEA Gallant Desk, and the gaming computer is on the narrow side. That gives me 23 5/8” of depth – even pushing it back to the absolute edge of the desk, there is no way you want to sit that close to a 43” monitor. I’m pretty sure a 38” screen would be too large as well, but it might be the absolute maximum size. Would probably feel like sitting in the first row of an imax.

  14. [QUOTE=”Endgame, post: 40037, member: 1041″]
    I’ve got an IKEA Gallant Desk, and the gaming computer is on the narrow side. That gives me 23 5/8” of depth – even pushing it back to the absolute edge of the desk, there is no way you want to sit that close to a 43” monitor. I’m pretty sure a 38” screen would be too large as well, but it might be the absolute maximum size. Would probably feel like sitting in the first row of an imax.
    [/QUOTE]

    I sit about two and a half feet back from my 43″ Acer Predator. Text sizes on a 34″ are similarly sized without using font scaling and I don’t in either case. I actually went from a 34″ to a 43″ after coming down from a 48″ TV. Basically, 34″ wasn’t enough real estate for productivity or immersive enough for me while gaming.

    I seem to have to point this out a lot, but you don’t need to sit super far away from big displays. If anything, that defeats the purpose of having a big display. You want to fill up as much of your peripheral vision as you can use effectively. 48″ was too big but 40-43″ is perfect in my opinion. I’ve got a 40″ 4K TV on the test bench and the 43″ on my main rig.

    I didn’t arrive at these conclusions lightly. I’ve had every size of display you can think of and often more than one. I’ve had 48″ and 60″ TV’s, 43″ monitors and even 3×30″ displays in NVSurround for a total of 7680×1600 pixels. I’ve had 3x2560x1440 27’s in portrait and landscape modes, etc. I also spend upwards of 18 hours a day on a computer, sometimes more.

    That’s the side effect of having gaming as a hobby and doing two jobs that both require the use of computers. I still have other displays in use around the house. 32″ 2560×1440, 28″ 4K, etc. I wouldn’t have anything less than a 38″ or 40″ in use on my main gaming rig. That’s also the one I right my reviews on. Sometimes, I could do with additional monitors on that one.

    I also had a Galant from IKEA back in the day. Although, I had the full wrap around / L-shape desk and used the corner for my main display. It worked fine for large monitor arrays.

  15. [QUOTE=”LazyGamer, post: 40027, member: 1367″]
    Your summary overall fits my expectations, thanks for sharing!
    [/QUOTE]
    Glad to. We’re a GPU gen from running 4k/120+ reliably, I’m hoping some good high refresh OLED panels will coincide with that. For now I feel like a 48/55 at ~$1200 plus a $500-800 IPS will easily trump any single first gen miniled or 4k small form factor OLED for gaming. Still very exciting to even see something like this in production. Miniled seems to be another half-baked interim tech like the FALD HDR panels, the next year or so should bring some exciting new gear.

  16. [QUOTE=”Dan_D, post: 40038, member: 6″]
    I sit about two and a half feet back from my 43″ Acer Predator. Text sizes on a 34″ are similarly sized without using font scaling and I don’t in either case. I actually went from a 34″ to a 43″ after coming down from a 48″ TV. Basically, 34″ wasn’t enough real estate for productivity or immersive enough for me while gaming.

    I seem to have to point this out a lot, but you don’t need to sit super far away from big displays. If anything, that defeats the purpose of having a big display. You want to fill up as much of your peripheral vision as you can use effectively. 48″ was too big but 40-43″ is perfect in my opinion. I’ve got a 40″ 4K TV on the test bench and the 43″ on my main rig.

    I didn’t arrive at these conclusions lightly. I’ve had every size of display you can think of and often more than one. I’ve had 48″ and 60″ TV’s, 43″ monitors and even 3×30″ displays in NVSurround for a total of 7680×1600 pixels. I’ve had 3x2560x1440 27’s in portrait and landscape modes, etc. I also spend upwards of 18 hours a day on a computer, sometimes more.

    That’s the side effect of having gaming as a hobby and doing two jobs that both require the use of computers. I still have other displays in use around the house. 32″ 2560×1440, 28″ 4K, etc. I wouldn’t have anything less than a 38″ or 40″ in use on my main gaming rig. That’s also the one I right my reviews on. Sometimes, I could do with additional monitors on that one.

    I also had a Galant from IKEA back in the day. Although, I had the full wrap around / L-shape desk and used the corner for my main display. It worked fine for large monitor arrays.
    [/QUOTE]
    Agree with this 100%. I feel like the best compromise is moving the desk out away from a wall a bit and wall mounting. I used to use a 43″ 4k tv this way as a monitor, and have been a little over a foot away from a 34″ UW and 32″ 4k. The sweet spot is 40-43 16:9 at a little over 2′ away. My 2080ti can run most games at 105-115% supersampling, between that and running text at 125% I don’t need to sit any further.

  17. I hate wall mounting. I dislike the flexibility of it. Also, my desk is really deep so that would put me at over 3 1/2′ away.

  18. [QUOTE=”Dan_D, post: 40048, member: 6″]
    I hate wall mounting. I dislike the flexibility of it. Also, my desk is really deep so that would put me at over 3 1/2′ away.
    [/QUOTE]
    Yeah, I’m thinking for the guy with a shallow desk.

    I use swivel/tilt arms mounted to my desk, but in a pinch have had decent experience with articulating mounts for tvs

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