Image: Intel

It’s no secret that Intel is working on its own graphics cards to challenge the likes of AMD and NVIDIA, but how will they be branded? That question was answered by blue team today in a press release revealing the branding for its upcoming high-performance graphics cards.

Intel’s upcoming high-performance graphics brand is called Intel Arc. As noted by Intel, the brand will cover “software and services, and will span multiple hardware generations, with the first generation, based on the Xe HPG microarchitecture, code-named Alchemist (formerly known as DG2).”

Intel’s press release also confirmed that its future generations of graphics products following Alchemist would be branded with a series of similarly cool-sounding code names. They are Battlemage, Celestial, and Druid.

Intel’s first high-performance graphics products in the Alchemist family will arrive in the first quarter of 2022 in both mobile and desktop form factors. GPU enthusiasts can now look forward to a battle between GeForce, Radeon, and Arc.

Image: Intel

Upcoming Intel Arc graphics products are based on the Xe-HPG microarchitecture, a convergence of Intels Xe LP, HP and HPC microarchitectures, that will deliver scalability and compute efficiency with advanced graphics features. Alchemist, the first generation of Intel Arc products, will feature hardware-based ray tracing and artificial intelligence-driven super sampling, and offer full support for DirectX 12 Ultimate.

Source: Intel

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