Ubisoft has begun an email campaign whereby Far Cry 6 players who haven’t been playing the game enough are getting messages reminding them of their apparently inadequate playtime. As demonstrated in screenshots by GamesIndustry.biz managing editor Brendan Sinclair, the email is written in the style of the game’s villain played by Giancarlo Esposito, El Presidente, to goad players back into revisiting the game’s chief location of Yara. Ubisoft’s odd way of engagement has received mixed reactions.
“Hola, Rojas,” the email reads. “I wanted to thank you for giving me free rein in Yara. Take it easy, and know that Yara is in capable hands.” The email then taunts the reader that they can do better, followed by the playtime that has been achieved and other game stats.
A lot of games are already ruthlessly designed to maximize engagement, but now they email and hassle you if you dare to stop playing them. pic.twitter.com/TRIsV4jnZP
— Brendan Sinclair (@BrendanSinclair) October 26, 2021
“The emails sent to Far Cry 6 players are intended to be a fun and clever way to remind folks to come back to Yara and are written as if from El Presidente himself,” a Ubisoft spokesperson told Eurogamer today. “We’ve heard from the community and we’ve shared their concern with El Presidente. And know that Chorizo does miss you dearly.”
Source: Brendan Sinclair (via Eurogamer)