Sega has revealed that it has teamed up with Microsoft to develop strategic, large-scale, global games that leverage the latter’s Azure cloud platform. The collaboration is meant to fulfill a new initiative dubbed “Super Game,” which Sega says will encompass titles that focus on four key areas: global, online, community, and IP utilization.
With the world now more connected than ever following the widespread deployment of 5G and cloud services in recent years, consumers can more easily enjoy high-quality entertainment content at any time. Within this highly connected environment, the ecosystem surrounding the games industry continues to evolve and expand as more sophisticated tools and technologies become available. As such, video games continue to grow as a major medium for gamers globally, with access to a vast range of gaming experiences and communities becoming more diverse and attainable. This proposed alliance represents SEGA looking ahead, and by working with Microsoft to anticipate such trends as they accelerate further in future, the goal is to optimise development processes and continue to bring high-quality experiences to players using Azure cloud technologies.
“We are very pleased to announce today that we are considering a strategic alliance with Microsoft to help develop SEGA’s new ‘Super Game’ initiative as well as build a next-generation game development environment,” said Yukio Sugino, President and COO, SEGA Corporation. “By considering a strategic partnership with Microsoft, we seek to further advance our game development so that our titles can be enjoyed by fans all over the world; in this regard, we aim to build an alliance that utilizes both SEGA’s powerful game development capabilities and Microsoft’s cutting-edge technology and development environment.”
“SEGA has played such an iconic role in the gaming industry and has been a tremendous partner over the years,” said Sarah Bond, CVP, Microsoft Corporation. “We look forward to working together as they explore new ways to create unique gaming experiences for the future using Microsoft cloud technologies. Together we will reimagine how games get built, hosted, and operated, with a goal of adding more value to players and SEGA alike.”
Xbox fans should probably remember Sega as being one of Microsoft’s strongest allies during that gaming era. Their earlier partnerships resulted in a handful of acclaimed exclusives, such as Jet Set Radio Future and Panzer Dragoon Orta.