Tesla is interested in entering the audio equipment business.
That’s according to a new trademark application spotted by an Electrek reader, which can confirm that the company is considering expanding its trademark from electric vehicles to a range of audio gear that includes headphones, speakers, and more. These items would presumably be sold through the official Tesla shop, which already offers various items that range from athletic wear to ATVs designed for children.
“TESLA trademark registration is intended to cover the categories of microphones; headphones; earphones; digital audio players; sound transmitting apparatus; audio speakers; subwoofers; earpads for headphones; audio interfaces; audio equalizer apparatus; horns for loudspeakers; megaphones,” reads a portion of Tesla’s new trademark filing.
There’s no indication on how far Tesla might be willing to take this idea, but the company has already demonstrated its commitment to higher-quality audio with developments such as the sound system used in its Model 3 vehicles. Tesla already employs audio engineers who have worked at some of the world’s top audio companies, such as Bang & Olufsen.
“Tesla audio engineers come from B&O & many other companies,” Tesla CEO Elon Musk mentioned in an older tweet. “They literally rock. Our system is highly programmable, so we keep improving it via OTA codec updates.”
Source: Electrek