Image: Sony

Sony has inadvertently leaked the pricing for its new XR-55A95K and XR-65A95K TVs, two models that are notable for being some of the first televisions to feature QD-OLED panels.

As calculated by HDTVTest’s Vincent Teoh, the 55-inch XR-55A95K should cost $3,000, while pricing for the larger 65-inch XR-65A95K is expected to be $4,000. These prices seem to be significantly higher than LG’s W-OLED alternatives, but the premiums should be justified based on some of the early, positive impressions that QD-OLED has garnered thus far.

Sony says that its XR-55A95K and XR-65A95K TVs are capable of 200% greater color brightness than conventional TVs thanks to their combination of QD-OLED panels and XR OLED Contrast Pro technology. They also feature the company’s Cognitive Processor XR, a revolutionary processor that Sony says can “reproduce content the way humans see and hear for an incredibly lifelike experience.”

BRAVIA XR A95K 4K HDR OLED TV with smart Google TV (2022) (Sony)

  • Discover the next dimension in entertainment with our breakthrough QD-OLED panel and ingenious, multi-purpose Dual Style design. See the world come vividly to life with unprecedented color and pure black contrast, powered by Cognitive Processor XR.
  • Take vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.
  • The new QD-OLED panel enables our widest palette of colors, thanks to Cognitive Processor XR. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colors and realistic textures at all brightness levels.
  • Pairing our QD-OLED panel and XR OLED Contrast Pro, this TV boosts color brightness by up to 200% compared to conventional TVs, bringing scenes alive with pure blacks and our brightest colors. Powered by Cognitive Processor XR, it enhances pictures in the same way as your eyes focus so you won’t miss a single detail in dazzling light or deep shadow.

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