Enthusiasts who own some of Crucial’s Ballistic memory modules might want to hang onto them for collectible and/or sentimental purposes, as parent company Micron has decided to pull the plug on the prevalent and long-standing gaming memory brand.
Launched nearly two decades ago, the Ballistic brand is suddenly being terminated, according to a press release from Micron, which can confirm that Crucial’s Ballistix, Ballistic MAX, and Ballistic MAX RGB lines are being EOLed. The decision seemingly marks the end of Crucial having a gaming segment in its portfolio of memory and storage products.
“We remain focused on growing our NVMe and Portable SSD product categories, which both offer storage solutions for PC and console gamers,” said Teresa Kelley, Vice President and General Manager, Micron Commercial Products Group.
“Additionally, Crucial JEDEC standard DDR5 memory provides mainstream gamers with DDR5-enabled computers with better high-speed performance, data transfers and bandwidth than previously available with Crucial Ballistix memory.”
Micron To End-of-Life (EOL) Crucial Ballistix Product Lines (Micron PR)
- Micron released the following information about a change to its business strategy for Crucial memory.
- The company will end-of-life (EOL) its Crucial Ballistix, Crucial Ballistix MAX and Crucial Ballistix MAX RGB product lines.
- The company will intensify its focus on the development of Micron’s DDR5 client and server product roadmap, along with the expansion of the Crucial memory and storage product portfolio.
- The company will continue to support the performance compute and gaming communities with its award-winning SSD products, such as the Crucial P5 Plus Gen4 PCIe NVMe SSD, Crucial P2 Gen 3 NVMe SSD, and the popular Crucial X6 and Crucial X8 portable SSDs.