With the release date of the GeForce RTX 40 Series rapidly approaching, NVIDIA’s Ampere products are about to be sidelined and forgotten, only to be remembered as one of the more disappointing generations of graphics cards due to their lack of availability and ridiculous markups, right?
Not quite. Speaking at a Morgan Stanley investors event today, NVIDIA CFO Colette Kress teased that there is actually a chance of green team continuing to sell its current generation of graphics cards even after the debut of its shinier, Lovelace-based GeForce RTX 40 Series, whose initial models are expected to launch later this year. As Kress pointed out, NVIDIA has already demonstrated its willingness to mix and match GPU generations on the market with the revival of the Turing-based GeForce RTX 20 Series, which resurfaced in the form of graphics cards such as the GeForce RTX 2060 last year.
“Even during this period of COVID and supply constraints, it’s been interesting because it’s given us the opportunity for gaming to continue to sell both the current generation (RTX 3000) as well as the Turing generation (the RTX 2000 series),” Kress said before going on to suggest that NVIDIA might be making this more of a tradition.
“So we’ve been doing that to provide more and more supply to our gamers in that. And we may see something like that continue in the future.”
Nvidia Mulls Continuing RTX 3000 Sales Even After Next-Gen GPUs Launch (PCMag)
- At a Morgan Stanley investors event on Monday, Kress was asked about how Nvidia was approaching its next-generation products, which will probably launch this fall.
- Kress didn’t say much about the upcoming GPUs, but she did note that Nvidia may sell the next-gen GPUs alongside the current RTX 3000 series.
- That said, when Nvidia revived the RTX 2060 card, supplies were initially quite scarce. Now you can find it available on Newegg, but for around $500 to $600—significantly more than the original RTX 2060 product, which started at $349 when it first debuted in 2019.