Image: Apple

Remember when Apple released its Pro Display XDR in 2019, a monitor that made headlines for its optional $999 stand? Well, Apple is back at it again with its newly announced Studio Display, another pricey monitor that expects its users to pay a significant premium for basic features.

While Apple was kind enough to bundle the standard Studio Display with a tilt-adjustable stand for $1,599, users will need to tack on an additional $400 if they want a better, more advanced stand, one that offers the incredible privilege of height adjustment. And if that isn’t crazy enough, there’s even a nano-texture glass option that bumps the total price to $2,299 for those who are sensitive to glare.

The Apple Studio Display is a 27-inch 5K Retina display that features an A13 Bionic chip, 12 MP ultra-wide camera, studio-quality mics, and six-speaker sound system with spatial audio. Perhaps an OLED panel might make the price a bit more digestible.

Apple unveils all-new Mac Studio and Studio Display (Apple)

  • Studio Display features a 27-inch 5K Retina screen with over 14.7 million pixels. With 600 nits of brightness, P3 wide color, and support for over one billion colors, images come to life with spectacular detail.
  • True Tone technology automatically adjusts the display’s color temperature as the environment changes for a more natural viewing experience. An industry-leading anti-reflective coating enables incredibly low reflectivity for better comfort and readability
  • And for workspaces with bright light sources, including sunlight, Studio Display offers an innovative nano-texture glass option. Nano-texture glass, first introduced on Pro Display XDR, scatters light to further minimize glare while delivering outstanding image quality.
  • Featuring the A13 Bionic chip, Studio Display delivers amazing experiences with its highly advanced camera and audio system. The ultimate video conferencing display, it includes a 12MP Ultra Wide camera with Center Stage, a feature that automatically keeps users centered in the frame as they move around for even more engaging video calls.
  • Studio Display also includes a studio-quality, three-microphone array with an especially low noise floor for crystal-clear calls and voice recordings. It also features a high-fidelity six-speaker sound system, the best ever created for Mac, delivering an unbelievable listening experience.

Apple turns monitor height adjustment into a $400 upsell (Engadget)

  • In the Apple universe, a 5K retina display monitor and stand aimed at the consumer market priced just shy of $2000 is a steal.
  • Even hardcore Apple enthusiasts balked at the Pro Display XDR the company released in 2019, which started at $4,999, not including $999 for the (optional) stand.
  • It’s due to this type of conditioning that a $400 metal stand— even though it’s roughly the same price as a new iPad with 128 GB of storage or an Apple Watch Series 7—still seems like a bargain. It’s definitely not.
  • Those still recovering from sticker shock induced by the $400 Studio Display stand should also remember the cost of wheels for the Apple Mac Pro, which will set you back $699.

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