Sony executives might be wondering whether they should have left Morbius locked up in a coffin, as the box office performance of the new movie starring Jared Leto, who stars as the titular vampire, has been somewhat disappointing, especially for a Marvel film.
Tracking had indicated that Morbius was set to make as much as $50 million domestically, but the movie has only earned $39 million so far in the States, with global profits standing at $84 million. Attendance for the film had reportedly dropped by 25% on Saturday, just two days after its premiere.
Although Sony was conservative with its own estimates, these numbers are pretty lame in comparison to what previous Marvel properties were able to capture with their premieres. The first Venom film that introduced Tom Hardy as the alien symbiote, for instance, managed to score $80 million when it launched at the domestic box office in 2018.
Morbius’ critical reception certainly didn’t help in getting more people in the seats. Rotten Tomatoes has nearly 200 reviews counted for the film, but the majority are so negative that it only has a 17% on the Tomatometer. Morbius has been described as “uninspired” and “nonsensical” by at least one reviewer.
‘Morbius’ Shaves Teeth To $39M+ Opening – Sunday AM Box Office Update (Deadline)
Heading into Friday, tracking had been wild about this movie, projecting $40M-$50M stateside. Morbius‘ results this weekend will at least reset some box office diagnostic firms to not shoot for the moon. While the 18-34 bunch have shown a rabid appetite to return to cinemas as the pandemic eases, particularly to comic book movies, at the end of the day, box office market forces haven’t changed: Unfortunately, you can’t overperform on a poorly reviewed and audience-received movie (that was something in the ’90s and the early aughts, which was very feasible to do).
In all fairness to Sony, they saw Morbius at $38M Saturday morning; everyone else had it higher. Sony’s own estimate heading into the weekend was a low $33M.
On the upside for Sony, they’ll have the benefit of steering Morbius through a theatrical window/ancillary model. Sony also kept the budget low here at a reported $75M net (some have even told me $83M); not the standard $100M-$200M+ associated with other Marvel movies. The pay deals with Netflix and Disney+, plus International territory deals, are poised to make Morbius profitable, according to one film finance source this morning.
Discussion (4 replies)
Join Discussion →Wait that movie came out? I didn't realize.
2x in a row and this time, I don't know if anyone was aware it made it to streaming.
It came out on Netflix sometime this week. I literally stumbled across it yesterday. I turned it off while the intro credits were rolling as I knew I had to have something better than that to watch. We ended up watching an ep of Wellington Paranormal (The Coolening-a silly story worthy of Red Dwarf) followed by reruns of Big Bang and Pawn Stars.
I'm going to have to be in a better state of mind to dedicate time to watch this. It's pretty bad that it didn't make it to Disney or Hulu and it's not even in 4K on Netflix. Granted I know that's because it's Sony and it's obvious Netflix got it as part of some kind of Spider-Man deal since they've had so many of the Sony movies but even basic UHD would've been nice. It's hard to say which I care less about, Leto or this character (even when I collected comics I had almost zero interest in this character).
Same here. He always seemed like a second hand villain in comics (to me anyway).
Yeah, I believe that he and JJJ Jr. (aka Man-wolf), and possibly someone else, was part of a weird strategy by Marvel to create characters that were alternate/inverted versions of others in the 70s.