It was only a matter of time, and if the latest rumors are accurate, AMD will be the next GPU manufacturer to raise its prices this year. Stories of competitor NVIDIA raising GPU kit prices to its AIB partners have already been circulating, and now it seems a similar claim is being made for AMD’s board partners. The only catch here is that AMD reportedly was holding off on telling anyone until NVIDIA made its move first. This strategy is the norm between the two GPU manufacturers, who often will wait for the other to show its cards (figuratively and literally) before showing its own. Channel Gate (via VideoCardz) reports that AMD will raise its GPU+memory kit prices by 10% beginning in August.
Per Channel Gate:
“According to information confirmed by AMD’s internal supply chain, AMD finalized a plan last month to increase the supply price of bundled GPU cores and memory, but did not immediately implement the price increase, choosing instead to postpone its implementation. This was mainly due to the current weak recovery phase in the consumer graphics card market, high price sensitivity at the end-user level, existing inventory still needing to be digested, and the fact that NV series graphics card prices have not yet increased. This was to avoid the risk of declining product competitiveness and market share loss from a hasty price adjustment during a period of demand pressure. However, with the confirmed price increase for the NV series, AMD has notified AIB brand manufacturers that the price increase will be at least 10%, and all brands will officially implement the price increase uniformly starting next month. At that time, the price positioning is expected to be similar to that of NV series graphics cards.”
What this claim seems to also confirm is that NVIDIA’s price increases for its partners are set to happen next month as well, and the pricing between the two manufacturers will sync up then. What is not yet known is how graphics card manufacturers will respond. It’s probably a safe bet that consumers will eventually pick up the tab once current inventory has sold out and new inventory arrives. Until then, PC enthusiasts who’ve been holding out on upgrading their graphics solution may want to rethink their strategy since it could be up to another year or two before either AMD or NVIDIA launches a new generation of consumer GPUs. Meanwhile, it shouldn’t come as a surprise that there haven’t been any rumors regarding Intel raising prices for consumer GPUs since it has apparently abandoned the consumer discrete GPU market in 2026 to focus on pro-grade GPUs and its integrated graphics solutions.
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