Lars Wingefors, CEO of Embracer Group, says his company is looking to spend billions more on studio purchases. It is one of several publishers that has been making multi-million/billion acquisitions. Embracer Group recently acquired Dark Horse Media, Perfect World Entertainment, and more in a deal worth at least $125 million. It owns 115 studios, with over 12,500 employees in over 40 countries, and has a market value of $9.9 billion.
Embracer Group is a parent company of businesses led by entrepreneurs in PC, console, mobile and board games and other related media. The Group has an extensive catalogue of over 850 owned or controlled franchises.
With its head office based in Karlstad, Sweden, Embracer Group has a global presence through its ten operative groups: THQ Nordic, Koch Media, Coffee Stain, Amplifier Game Invest, Saber Interactive, DECA Games, Gearbox Entertainment, Easybrain, Asmodee, and Dark Horse. The Group has 115 internal game development studios and is engaging more than 12,500 employees and contracted employees in more than 40 countries.
“If you can make one game, you have a big business risk but if you make 200 games like we do, the business risk is less,” Wingefors said.
Embracer plans to invest more money in countries including the U.S, France, Poland, and China. The company also wants to expand into the free-to-play gaming market.