Image: Xbox

Microsoft is striking back at Xbox Series S critics who claim that the system isn’t a next-gen console with a new marketing campaign that claims otherwise. Dubbed “Simply Next-Gen,” the initiative aims to spread the word about how the Xbox Series X’s diminutive counterpart may not sport the same premium, high-performance hardware as its pricier sibling but still “offers everything gamers need for a next-gen gaming experience.” Headlining the initial phase of the campaign is a TikTok star by the name of Younes Zarou, a visual artist who has demonstrated his love for the Xbox Series S with a complex photo shoot. Microsoft’s Xbox Series S features an 8-core Zen 2 CPU and RDNA 2 GPU from AMD, 10 GB of GDDR6 RAM, and a 512 GB PCIe Gen 4 NVMe SSD, enabling faster load times, frame rates of up to 120 fps, and other features that gamers might expect in a modern games console.

Speed, performance, community, fan favorite games — Xbox Series S delivers all these benefits in the smallest Xbox ever. It offers everything gamers need for a next-gen gaming experience and nothing they don’t. Simple? Yeah. Subtle? Nah.

Younes’ video marks just the beginning of this series as we will continue to highlight more talented individuals from around the world who will bring their unique expertise of ‘play’ to show us how Xbox Series S is simply next-gen. Yoanna Dallier will perform her football freestyling skills alongside Rocket League while comedian Henrik Cox will prepare for his journey into the world of Overwatch. Oumi Janta will effortlessly roller skate at top speeds next to the cars of Forza Horizon 5 and Johannes Ridder will put his BMX stunts on display as he moves around the skate park with the same agility as Minecraft characters. Xbox Series S will continue to be at the center of all of this, offering next-gen performance in the smallest Xbox ever.

Source: Xbox Wire

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5 comments

  1. It's most definitely a last generation console, that happens to be able to play current generation games.

    That sounds like an oxymoron, but I guess it all depends on if you value 4K and/or 60+fps, or not.
  2. It's most definitely a last generation console, that happens to be able to play current generation games.

    That sounds like an oxymoron, but I guess it all depends on if you value 4K and/or 60+fps, or not.
    I think it's a decent offering for people on a budget, who don't need 4k or as a (secondary) console for the kids. The SSD imo alone is enough to call it next-gen compared to the old molasses slow 5.400 rpm laptop HDD's in the previous gen.
  3. I think it's a decent offering for people on a budget, who don't need 4k or as a (secondary) console for the kids. The SSD imo alone is enough to call it next-gen compared to the old molasses slow 5.400 rpm laptop HDD's in the previous gen.
    I think I agree with this take. It's less the nuts and bolts inside, and more what it can do. And if it can play the latest games at 1080p well enough, well, that's worthy of the title.

    You want to get into 'generational' semantics, go argue with the r/hivemind about 5th-gen fighter aircraft :D
  4. I think I agree with this take. It's less the nuts and bolts inside, and more what it can do. And if it can play the latest games at 1080p well enough, well, that's worthy of the title.
    Well, the only thing keeping the Xbox1X (not series, the Pro from last gen) from doing that is... because Microsoft says so. It technically has a good bit more performance than the XB1SS. It may not do Raytracing, but you aren't exactly doing much of that on an S either.

    *edit*

    Oh yeah, the SSD that can only hold 2 games at a time. I almost forgot about that. And all the great games it was supposed to enable that we couldn't play without them. That I haven't seen yet.

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