The Atari brand is celebrating its 50th anniversary today, a meaningful occasion for just about anyone who’s familiar with gaming history and the company’s numerous milestones, including the first video arcade game in a cabinet and the Atari 2600 game console, something that continues to revered by classic games enthusiasts. Commemorating today’s event is a 50th Anniversary Interview with CEO Wade Rosen and founder Nolan Bushnell shared by IGN, in which the latter reflects on the brand that he created decades ago in 1972 and how it left a lasting impact on the games industry. Atari’s troubles began when its home console and computer divisions had to be sold off due to the great video game crash of 1983, but the brand has continued to endure to some extent, with recent attempts of getting into other businesses that include cryptocurrency. Atari is even trying to develop hotels with a gaming theme.
“The story of the early days of Atari is, in many ways, the history of the birth of video games,” said Wade Rosen, Atari CEO. “I’m excited to share this very special conversation with founder Nolan Bushnell as we celebrate the tremendous impact of Atari on popular culture and the video game industry over the past fifty years.”
One of the world’s most iconic consumer brands and interactive entertainment producers — is marking the celebration of the company’s founding on June 27, 1972, with an exclusive video featuring a discussion between CEO Wade Rosen and founder Nolan Bushnell.
In a video available exclusively on IGN and Atari.com, CEO Wade Rosen and founder Nolan Bushnell sit down to discuss Atari’s legacy of creativity and innovation, its formative role in the development of the modern video game industry, the Atari brand’s sustained role in popular culture, and what will define the company as it pushes forward for the next 50 years.