PlayStation has introduced PlayStation Stars, an all-new loyalty program.
Free to join and launching later this year, members of PlayStation Stars will be able to earn rewards by completing a variety of campaigns and activities, including a “monthly check-in” campaign in which players can receive rewards simply by playing any game.
PlayStation Stars members will also be able to receive rewards by winning tournaments, earning specific trophies, or even being the first player to platinum a blockbuster title in their local time zone.
Members of PlayStation Stars will also have opportunities to earn loyalty points, which can be redeemed in a catalog that “may” include PSN wallet funds and select PlayStation Store products. Additionally, PlayStation Plus members who are enrolled in PlayStation Stars will automatically earn points for purchases on the PlayStation Store.
A new type of reward for PlayStation Stars called “digital collectibles” has also been detailed by PlayStation.
Collectibles are as diverse as our portfolio of products and franchises. They are digital representations of things that PlayStation fans enjoy, including figurines of beloved and iconic characters from games and other forms of entertainment, as well as cherished devices that tap into Sony’s history of innovation. There will always be a new collectible to earn, an ultra rare collectible to strive for, or something surprising to collect just for fun.
PlayStation Stars will be launched in phased regional rollouts later this year. The program is expected to “evolve over time.”