NVIDIA to Share First Details on GeForce RTX 40 Series “Ada” Architecture at GTC Next Month

The FPS Review may receive a commission if you purchase something after clicking a link in this article.


The veil on the GeForce RTX 40 Series and the next-gen graphics architecture that will be driving them appears to be lifting soon.

Per a scheduling update on NVIDIA’s official GTC site, Founder and CEO Jensen Huang will be giving a keynote and speaking “on the future of computing” at the latest iteration of the event on Tuesday, September 20. While the primary topic is merely labeled “AI Strategy for Business Leaders” and seemingly has little to do with GeForce, Jensen confirmed at the end of an earnings call yesterday that he would be sharing “new advances of RTX,” which would imply the first official details regarding the Ada architecture.

“I look forward to next month’s GTC conference, where we will share new advances of RTX reinventing 3D graphics and gaming,” Jensen said, according to a transcript shared by Seeking Alpha. “AI’s continuing breakthroughs and building the metaverse, the next evolution of the internet.”

Huang also talked a little bit about how NVIDIA plans to get rid of excess Ampere inventory, although no official price cuts were seemingly teased.

Our strategy is to reduce the sell-in this quarter and next quarter to let channel inventory correct. Obviously, we’re off the highs, and the macro condition turned sharply worse. And so, our first strategy is to reduce sell-in in the next couple of quarters to correct channel inventory. We’ve also instituted programs to price position our current products to prepare for next-generation products.

Ampere is the most popular GPU we’ve ever created. It is in the top 15 most popular gaming GPUs on Steam. And it remains the best GPUs in the world, and it will be very successful for some time. However, we do have exciting new next-generation coming and it’s going to be layered on top of that. And so, we’ve taken — we’ve done two things. We’ve reduced sell-in to let channel inventory correct and we’ve implemented programs with our partners to price position the products in the channel in preparation for our next generation.

There have been all sorts of rumors about how the GeForce RTX 40 Series might initially surface. Some have suggested that NVIDIA may only launch a single GeForce RTX 40 Series graphics card this year in the form of its next flagship, the GeForce RTX 4090, with the GeForce RTX 4080 and GeForce RTX 4070 not releasing until early 2023.

Source: NVIDIA

Join the discussion in our forums...

Tsing Mui
News poster at The FPS Review.

Recent News