Image: Amazon Studios

The Lord of the Rings: The Rings of Power appears to be a hit for Amazon. According to a press release shared by the company over the weekend, the show attracted more than 25 million global viewers on its first day, making it the biggest premiere on Prime Video ever. New episodes of The Lord of the Rings: The Rings of Power will launch weekly until its season finale, which is set for Friday, October 14. Amazon spent approximately $465 million to produce its eight-episode first season, according to Variety.

“It is somehow fitting that Tolkien’s stories – among the most popular of all time, and what many consider to be the true origin of the fantasy genre – have led us to this proud moment,” said Jennifer Salke, head of Amazon Studios.

“I am so grateful to the Tolkien Estate – and to our showrunners J.D. Payne and Patrick McKay, executive producer Lindsey Weber, cast and crew – for their tireless collaborative efforts and boundless creative energy. And it is the tens of millions of fans watching – clearly as passionate about Middle-earth as we are – who are our true measure of success.”

The Lord of the Rings: The Rings of Power Attracts More than 25 Million Global Viewers on its First Day, Marking Prime Video’s Biggest Premiere Ever

Amazon (NASDAQ: AMZN) today announced The Lord of the Rings: The Rings of Power attracted more than 25 million global viewers on its first day, breaking all previous records, marking the biggest premiere in the history of Prime Video. The series launched exclusively on Prime Video in more than 240 countries and territories worldwide.

Episodes of The Lord of the Rings: The Rings of Power will launch weekly through the October 14 season finale on Prime Video.

About The Lord of the Rings: The Rings of Power

Prime Video’s The Lord of the Rings: The Rings of Power brings to screens for the very first time the heroic legends of the fabled Second Age of Middle-earth’s history. This epic drama is set thousands of years before the events of J.R.R. Tolkien’s The Hobbit and The Lord of the Rings, and will take viewers back to an era in which great powers were forged, kingdoms rose to glory and fell to ruin, unlikely heroes were tested, hope hung by the finest of threads, and one of the greatest villains that ever flowed from Tolkien’s pen threatened to cover all the world in darkness. Beginning in a time of relative peace, the series follows an ensemble cast of characters, both familiar and new, as they confront the long-feared reemergence of evil to Middle-earth. From the darkest depths of the Misty Mountains, to the majestic forests of the elf-capital of Lindon, to the breathtaking island kingdom of Númenor, to the farthest reaches of the map, these kingdoms and characters will carve out legacies that live on long after they are gone.

The series is led by showrunners and executive producers J.D. Payne & Patrick McKay. They are joined by executive producers Lindsey Weber, Callum Greene, J.A. Bayona, Belén Atienza, Justin Doble, Jason Cahill, Gennifer Hutchison, Bruce Richmond, and Sharon Tal Yguado, and producers Ron Ames and Christopher Newman. Wayne Che Yip is co-executive producer and directs along with J.A. Bayona and Charlotte Brändström.

A world-renowned literary work, and winner of the International Fantasy Award and Prometheus Hall of Fame Award, The Lord of the Rings was named Amazon customers’ favorite book of the millennium in 1999 and Britain’s best-loved novel of all time in BBC’s “The Big Read” in 2003. The Lord of the Rings books have been translated into over 38 languages and have sold more than 150 million copies.

Source: Amazon

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4 comments

  1. "I felt a great disturbance in the Force, as if millions of voices suddenly cried out in terror and were suddenly silenced. I fear something terrible has happened." ―Obi-Wan Kenobi
  2. Define view. I'm sure they are hiding reviews on both prime and imdb because it is so good.

    Also you remember that STD was also Paramount+ or whatever it was called then biggest premier and so successful, that Netflix couldn't get out of its deal with them fast enough.

    The fact of the matter is, even if it is the worst disaster ever, they'd still be saying this. Now I'm sure a lot of people watched it, I watched the first episode and will eternally bear that scar as I wear the mental scarring caused by STD, but views do not translate to it being good. Success will be measured by how many people stay around for the end of the season, and even more by how many will watch sesaon 2. But I'm sure they won't be publishing viewer retention numbers.
  3. Define view. I'm sure they are hiding reviews on both prime and imdb because it is so good.

    Also you remember that STD was also Paramount+ or whatever it was called then biggest premier and so successful, that Netflix couldn't get out of its deal with them fast enough.

    The fact of the matter is, even if it is the worst disaster ever, they'd still be saying this. Now I'm sure a lot of people watched it, I watched the first episode and will eternally bear that scar as I wear the mental scarring caused by STD, but views do not translate to it being good. Success will be measured by how many people stay around for the end of the season, and even more by how many will watch sesaon 2. But I'm sure they won't be publishing viewer retention numbers.
    I guess I'm different. I'll give time for the story to be established before abandoning it in many cases. So far this is all exposition. If by the 4th episode the show hasn't started with actual story and still a series of stitched together vignettes I'll be out.

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