Recently TechPowerUp conducted a poll asking its readers what price they thought NVIDIA’s latest Ada graphics card should be. The question comes as some have stated the GeForce RTX 4080 seems a bit overpriced in comparison to the GeForce RTX 4090 whose MSRP is $1,599 vs $1,199 for the GeForce RTX 4080. The poll results showed over 11,000 respondents with 22% of them saying that $800 is the best price but $700 was neck and neck with that. Those two prices represent nearly half of the respondents at 44%. Next up, at 14%, was $600, which although would be nice, it would be quite bizarre to see such a card with such gains drop in price vs its namesake predecessor. After that, there was another near-equal spectrum on either side of those who thought either $900 or $500 was fine but more than a few, 13%, had wishful thinking in responding that they’d like to see it priced at $400.
Naming strategy to blame?
The previous RTX 3080 had an MSRP of $699, and for the lucky few who were able to obtain one at its release, it was considered a great value. However, the 3080 Ti that succeeded it had an MSRP of $1,199 which matches the price of the RTX 4080. The RTX 4080 showed as much as a forty-two percent performance increase in some games at 4K over it, and then in another test, it showed nearly double that of the RTX 3080. These results almost suggest that it should’ve been named the RTX 4080 Ti instead. NVIDIA has already encountered naming issues with its latest x80 cards resulting in what many believe to be the RTX 4080 12 GB getting rebranded as the upcoming RTX 4070 Ti. Factors involving die specs, VRAM, and bus speeds also play factors in naming but it appears the technology for the current Ada generation of cards is making things more difficult for NVIDIA’s marketing team.
MSRP vs. “sellers”
All of this does create some interesting points for the pricing strategy of NVIDIA but regardless of the poll results, or MSRP, it also brings up the recurring issue of availability. NVIDIA has reportedly only shipped 30,000 of the Geforce RTX 4080 vs 100,000 of the GeForce RTX 4090. For those lucky enough to get an FE card the price may not be as much of a financial sticking point but looking online and “sellers” are still able to get upwards of $1500-$2000 for their offerings while the RTX 4090 is often upwards twice or more over its MSRP. Clearly, at the end of the day, MSRP may not matter much as long as “sellers” are able to move them at such prices and this has been an ongoing matter long since before the pandemic ever happened when the GTX 1080 Ti reached more than double its price just prior to the launch of the RTX 2080 Ti.