NVIDIA is planning to reduce the price of the GeForce RTX 4080 very soon, according to a report from China’s MyDrivers that references Bobantang sources who claim the graphics card with starting MSRP of $1,199 is getting a price cut by mid-December.
AMD is planning to release its Radeon RX 7900 XT and Radeon RX 7900 XTX graphics cards during this very same time frame, but NVIDIA’s decision supposedly has nothing to do with that:
However, the source emphasized that the RTX 4080’s price cut this time is not afraid of the RX 7900 series turning over, but from its own considerations, the price is reduced appropriately to improve the cost performance and stimulate sales.
Other points/claims raised in the report:
- GeForce RTX 4080 starting price is “outrageous,” sales volume is “bleak”
- AMD Radeon RX 7900 Series will feature competitive pricing (7399 yuan for XT, 7999 yuan for XTX)
- AMD’s options are “always inferior,” but the new GPUs will put “considerable” pressure on the GeForce RTX 4080
- Supply of GeForce RTX 4080 expected to increase in the future, potentially four or five times that of the GeForce RTX 4090
“The NVIDIA GeForce RTX 4080 delivers the ultra performance and features that enthusiast gamers and creators demand,” NVIDIA wrote of its second-best Ada Lovelace desktop graphics card for gamers. “Bring your games and creative projects to life with ray tracing and AI-powered graphics. It’s powered by the ultra-efficient NVIDIA Ada Lovelace architecture and 16GB of superfast G6X memory.”
The GeForce RTX 4080 starts at $1,199 and appears to be readily available at many retailers, including Newegg, which has plenty of models to ship immediately at the time of this posting, such as the ASUS ROG GeForce RTX 4080 ($1,549.99) and MSI Suprim X GeForce RTX 4080 ($1,379.99).
According to boardchannels, RTX 4080 will be adjusted price in mid-Dec.— 포시포시 (@harukaze5719) December 5, 2022
However, the source emphasized price cut isn't afraid of RDNA3, but from its own considerations. Price is appropriately reduced to improve price-perf ratio and stimulate sales.https://t.co/M0bXfHqDZI