NVIDIA is planning to reduce the price of the GeForce RTX 4080 very soon, according to a report from China’s MyDrivers that references Bobantang sources who claim the graphics card with starting MSRP of $1,199 is getting a price cut by mid-December.
AMD is planning to release its Radeon RX 7900 XT and Radeon RX 7900 XTX graphics cards during this very same time frame, but NVIDIA’s decision supposedly has nothing to do with that:
However, the source emphasized that the RTX 4080’s price cut this time is not afraid of the RX 7900 series turning over, but from its own considerations, the price is reduced appropriately to improve the cost performance and stimulate sales.
Other points/claims raised in the report:
- GeForce RTX 4080 starting price is “outrageous,” sales volume is “bleak”
- AMD Radeon RX 7900 Series will feature competitive pricing (7399 yuan for XT, 7999 yuan for XTX)
- AMD’s options are “always inferior,” but the new GPUs will put “considerable” pressure on the GeForce RTX 4080
- Supply of GeForce RTX 4080 expected to increase in the future, potentially four or five times that of the GeForce RTX 4090
“The NVIDIA GeForce RTX 4080 delivers the ultra performance and features that enthusiast gamers and creators demand,” NVIDIA wrote of its second-best Ada Lovelace desktop graphics card for gamers. “Bring your games and creative projects to life with ray tracing and AI-powered graphics. It’s powered by the ultra-efficient NVIDIA Ada Lovelace architecture and 16GB of superfast G6X memory.”
The GeForce RTX 4080 starts at $1,199 and appears to be readily available at many retailers, including Newegg, which has plenty of models to ship immediately at the time of this posting, such as the ASUS ROG GeForce RTX 4080 ($1,549.99) and MSI Suprim X GeForce RTX 4080 ($1,379.99).
According to boardchannels, RTX 4080 will be adjusted price in mid-Dec.
— 포시포시 (@harukaze5719) December 5, 2022
However, the source emphasized price cut isn't afraid of RDNA3, but from its own considerations. Price is appropriately reduced to improve price-perf ratio and stimulate sales.https://t.co/M0bXfHqDZI
Discussion (7 replies)
Join Discussion →Oh, gee, I wonder what else is releasing mid-december? Hmmmmmm
I called this when the 4080 was released. Nvidia doing a money grab until they have to drop the price.
Let the price wars begin
supposedly already started in Europe https://wccftech.com/nvidia-geforce-rtx-4090-4080-available-below-msrp-in-europe-1859-1399-euros-price/
add 100% price at launch, reduce by 5% a month later and all will rejoice
I dont see why they would cut the price on something scalpers are buying like hotcakes - oh right, scalpers are eating debt over these (YEAH!).
I like to see this as AMD putting some direct pressure on NV regarding performance to $$.
I have been very happy with my 6900xt.
Maybe because even scalpers wouldn't buy enough cards to empty shelves. BTW scalpers are going to love the price cut as they can't even sell the cards at MSRP :rolleyes: :rolleyes:
Besides "nobody" is buying the RTX4080 if they can get the 4090 for a "few dollars more"
We all saw this coming from miles away. The real question I have now is what impact will it have on the 4070 Ti and everything under it.
Hard to tell if this is just massive nVidia marketing blunder, or the result of the massive 3000 series overrun where they got caught (again) at the end of a mining boom cycle (or both?)
I think we all knew that prices and availability of 4000 series were going to be out of whack so long as this albatross of the 3000 glut was hanging out there. I admit I didn't know exactly how it would look - but something along the lines of what we got was more or less what I was expecting.
The question is - when or if it will swing the other way to be a bit more consumer-friendly? Are we grinding through the 3000 series glut? I kinda think we aren't there yet, as we just saw a new 3060 released rather than something lower tier on the 4000 series, and the 4070Ti (whatever) re-introduction has been so long delayed.
And will AMD's 7000-series card introduction put any pressure on nVidia to do anything? I kinda think it won't, at least for a while - until we get to the lower tiers; right now nVidia has already sold pretty much every 4090 they made, and they don't really have any pressure to push the 4080 against their 3000 series glut, and they have whatever they decide to reprice the 4070Ti coming out in just a few more weeks as a response as well.
Will be interesting to see how nVidia responds. So far, it's been a lot of "Shut up and we'll take your money" -- since so many people are willing to throw it at them.