NVIDIA has lowered the pricing for its GeForce RTX 40 Series graphics cards in Europe, according to the company’s online store, whose international pages, including the one for German regions, currently lists the GeForce RTX 4090 and GeForce RTX 4080 for 1,859 euros and 1,399 euros, respectively.
“The GeForce RTX 4080 is reduced from 1,469 euros to 1,399 euros and the GeForce RTX 4090 from 1,949 euros to 1,849 euros,” HardwareLuxx, which spotted the changes, noted in its coverage, indicating a price reduction of about 5%.
The publication goes on to suggest that the lower prices were prompted by the current US dollar/euro exchange rate, and that these changes aren’t necessarily exclusive to NVIDIA’s own shop:
The reduction also seems to be gaining ground in retail, because the GeForce RTX 4080 models can now be found here from 1,410 euros, the GeForce RTX 4090 from 2,100 euros. With the latter model, there is still some room to meet the new introductory price.
NVIDIA may be planning an official price cut for the GeForce RTX 4080 that could apply to all regions, suggests a separate report that surfaced today.
“NVIDIA GeForce RTX 40 Series GPUs are beyond fast for gamers and creators,” wrote of its graphics cards, the flagship of which was released on October 12, 2022. “They’re powered by the ultra-efficient NVIDIA Ada Lovelace architecture which delivers a quantum leap in both performance and AI-powered graphics. Experience lifelike virtual worlds with ray tracing and ultra-high FPS gaming with the lowest latency. Discover revolutionary new ways to create and unprecedented workflow acceleration.”
NVIDIA “unlaunched” the GeForce RTX 4080 (12 GB), a lesser version of the current GeForce RTX 4080 with 16 GB of memory on October 14, 2022, citing improper naming and potential for confusion among customers, but the model continues to generate controversy for reasons that include its price/performance ratio.
The next GeForce RTX 40 Series graphics card that NVIDIA plans to unveil is speculated to be the GeForce RTX 4070 Ti.