LG Electronics may launch its first transparent OLED TV in 2024, according to South Korean publication The Elec, which reported this week that LG has already pitched the display to electronics makers but has no plans to release it next year, possibly for reasons that include lower demand in TVs prompted by the economic downturn.
“For a launch to happen in 2023, LG Electronics would have gone into development sometime during the second half of this year, but there were no such movements,” writes The Elec, who goes on to point out that Xiaomi had launched a 55-inch transparent OLED TV called Mi Lux in 2020, but it didn’t sell as great as the company might have hoped.
The publication’s sources also suggest that LG is still developing the look of its transparent OLED TV, whose panel is apparently delicate and will require reinforced glass.
Some of LG’s most recent OLED products include the 27GR95QE and 45GR95QE, its first UltraGear gaming monitors with 240 Hz OLED panels.
“Equipped with the world’s first 240Hz OLED panel, which is exclusively manufactured by LG, the new 27- and 45-inch models deliver a record-breaking response time of 0.03 milliseconds Gray-to-Gray (GTG), not to mention superior self-lit picture quality complete with accurate, lifelike colors and infinite contrast,” LG wrote in a press release for its new premium monitors dated December 12, 2022.
Both are currently available for pre-order, with the 27GR95QE and 45GR95QE costing $999.99 and $1,699.99, respectively.