
NVIDIA has officially announced the GeForce RTX 4070 Ti, its third Ada Lovelace graphics card for gamers and creators, available beginning this Thursday, January 5, starting at $799.
According to NVIDIA, the new GPU is up to “3X faster than the GeForce RTX 3090 Ti, at nearly half the power,” something that’s enabled by the company’s new Ada Lovelace architecture and NVIDIA DLSS 3, the latest iteration of its AI-based upscaling technology.
The GeForce RTX 4070 Ti’s full specifications include:
- NVIDIA CUDA Cores: 7680
- Boost Clock (GHz): 2.61
- Memory Size: 12 GB
- Memory Type: GDDR6X
- Max Display Resolution: 4K at 240Hz or 8K at 60Hz with DSC
“For users with a GeForce GTX 1080 Ti or GeForce RTX 2080, the GeForce RTX 4070 Ti offers a tremendous upgrade. Combined with DLSS 3 technology, the GeForce RTX 4070 Ti delivers an incredible 12x relative performance upgrade over the legendary GeForce GTX 1080 Ti,” NVIDIA claims before showing off a chart that demonstrates how the graphics card compares with the GeForce RTX 3090 Ti, its previous flagship from the Ampere generation.
Another demonstrates how the GeForce RTX 4070 Ti uses “43% less power on average” while gaming:
| RTX 3090 Ti | RTX 3080 (12 GB) | RTX 4070 Ti | |
| Idle (W) | 16 | 21 | 12 |
| Video Playback (W) | 26 | 27 | 20 |
| Average Gaming (W) | 398 | 340 | 226 |
| TGP (W) | 450 | 350 | 285 |
The GeForce RTX 4070 Ti will be available from an assortment of add-in card providers (i.e., ASUS, Colorful, Gainward, GALAX, GIGABYTE, INNO3D, KFA2, MSI, Palit, PNY, and ZOTAC), as well as from gaming system integrators and builders worldwide.
There is no GeForce RTX 4070 Ti Founders Edition.
NVIDIA’s other GeForce RTX 40 Series graphics cards include the GeForce RTX 4090 and GeForce RTX 4080, which start at $1,599 and $1,199, respectively.


Discussion (19 replies)
Join Discussion →A 4070 should be a 400 dollar card... the top tier 4090 should be the 11 hundred dollar card and the 4080 should be a 700 dollar card. WTF is going on in this world?
Apparently nvidia decided to linearly increase prices with performance.
remember when people were bitching about $500 dlls cards? Now $800 is considered great value, go figure.
It's bonkers. Unless I get like a 40% pay increase it makes no sense.
By whom? 3 years ago I bought a top card for $900.
Well, if they sell, next round will start at 1099, and top out at 2k, I promise. AMD will keep loving their second fiddle place a toss you a 10% discount over Nvidias.
Yeah, so the 4070ti costs $100 more than the 1080TI did at launch.
On what planet does that make sense?
Each tier/segment has moved up a tier in pricing.
If I were to be fair, ever since I got into video cards in the mid 90's, I've seen prices creep. The trend, is not new for me, and I expect it now. However, I do not like it either, and wish it were different. Sadly, it will take a lot of people not buying things, to make a real change. Nodes are more expensive than ever, and cleverer tricks need to be done to make it worthwhile. It's always been a thin area for margins, and sadly it is making less and less sense for cheaper video cards. Could we see the complete erosion of new value video cards and a focus only on the high-end? It's a future that I see a possibility of, and that should sadden us all.
...the names mean whatever Nvidia wants them to mean, and cost whatever Nvidia is willing to give them to consumers for.
And to be clear, at these prices, neither AMD nor Nvidia are having difficulty selling their latest and greatest.
I think we're already seeing it, as you have an effective 'performance floor' for AAA-gaming. The middle seems to have mostly fallen out for the moment, so either you just need the minimum for whatever you're doing - and that minimum could be integrated into the CPU! - or you need the fastest thing you can afford.
I think there's still room for even higher-performance parts, and even higher prices. I'd prefer not to pay them, but with RT becoming ubiquitous, if performance can be scaled higher, there's still a market for that stuff.
We can thank scalpers for the latest higher prices. People were paying upwards $2k for a RTX3090Ti just a few months ago, getting a RTX4090 for $1.600 sounds like a steal. Even better a RTX4070Ti that performs like a 3090Ti looks like the wholy grail.
Pricing aside the 4070Ti is a hell of a card. Spec wise I can't see how it can meet much less beat a 3090Ti, although I'm pretty sure it will only beat it at DLSS3 titles. Still not bad at all.
Yeah, I think that's pretty much it right there, DLSS3. When it comes to rasterization I have my doubts but I could easily be wrong.
So what I’m getting from the name discussion, people would be more happy if the prices stayed the same and the 4070ti was called the 4080, the 4080 became a 4090, and the 4090 was renamed Titan
You could name it Super Starfish Fighter Number 1, for all I care, what matters is the price vs. performance vs. competition.
What I don't want to see is the price and performance scale up linearly gen on gen, which is what has happened.
Presuming the 4070ti (msrp 799) has the same performance as a 3090ti (msrp 2000) as suggested, the cost per frame has dropped around 60%. Said another way, performance per dollar would be up about 350%.
That seems OK doesn’t it?
Except it won't be - DLSS 3.0 --> not comparable.