LG has announced the launch of Miraclass, its new LED screen brand for theater operators who aren’t opposed to presenting movies on something more advanced than the heavy white vinyl that can traditionally been found at the usual establishments. According to LG, the Miraclass name is derived from the words Miracle and Class, a combination inspired by the displays’ advanced LED technology and its ability to deliver what the company says is incredible image quality with natural colors and deep blacks to viewers. LG Miraclass comprises four product lineups with different sizes, from 14 to 101 square meters, in 4K and 2K screen resolutions.
“LG is confident that LG Miraclass will satisfy the needs of operators and meet the expectations of moviegoers seeking memorable cinematic experiences,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “To accommodate rising demand and the diverse requirements of movie theater companies, more lineups and models will be introduced in the future.”
From an LG press release:
LG Miraclass currently consists of four product lineups offering different sizes (from 14 to 101 square meters) and screen resolutions (4K/2K) to choose from. At five meters-wide, models LDAA025-1 and LDAA012 are good options for small-capacity theaters, which have become increasingly popular with audiences in recent years. All Miraclass displays provide compatibility with Dolby’s Integrated Media Server, IMS3000, meaning theater owners can deliver premium image and sound to elevate the customer experience.
Employing self-emissive LED pixels, each LG Miraclass model delivers 24-bit color processing and outstanding contrast to give on-screen images depth and vibrancy. They also boast strong, consistent brightness with no corner dimming and produce clear, distortion-free pictures. What’s more, LG Miraclass is capable of displaying 68.7 billion color variations, enabling viewers to experience movies just as their creators intended them to be seen.
LG Miraclass also provides easy management for movie theater operators thanks to its intuitive software and facilitates greater space efficiency through eliminating the need for projection rooms. Additionally, the screen brightness of LG Miraclass can be adjusted across five stages, from 48 to 300 nits, offering suitability for various use scenarios – from playing 2D/3D movies to delivering content for company presentations or special ceremonies.
Despite the relative newness of LED movie screens, LG’s LED based displays can already be found in several major theater chains around the world, with more installations on the way throughout Asia, Europe and North America. In Spain, LG Miraclass screen was recently installed in the Odeon Multicines theater in Vilanova, with more displays arriving soon in Odeon Multicines theaters in the cities of Madrid and Barcelona.