Samsung Display Launches “OLED Finder” Website

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Image: Samsung Display

Finding a smartphone that features one of Samsung’s beautiful OLED screens just got a lot easier. Samsung Display, the panel giant owned by Samsung Electronics, officially launched “OLED Finder” today, a new website that was designed to help customers identify Samsung OLED-equipped products by smartphone brand and model name. According to a press release from the South Korean company, the website already hosts 700 smartphone models, including those under the Samsung Electronics, Vivo, OPPO, and Xiaomi brands. Samsung says that the site will also include OLED laptops and tablets in the future.

“With 70% of OLED-equipped smartphones using Samsung Display technology, it is clear that Samsung OLED is highly trusted by both our partners and customers,” said Brad Jung, Vice President and head of the Mobile Display Marketing Team at Samsung Display.“Smartphone brands use various display technologies, including LCD or OLED, and even the same smartphone models can use panels from different manufacturers. We launched OLED Finder to provide more accurate information to consumers that are looking for the best and most differentiated Samsung OLED products.”

“I actually loved the website. I found it interesting to have a chance to look up any smartphone model and validate if they use OLED,” said a visitor at MWC 2023, where the beta version of OLED Finder was introduced. “I was glad that I have Samsung OLED display when I saw my phone in the search results.”

From a Samsung Display press release:

At the moment, the OLED Finder website provides service on 700 models of eight smartphone brands, including Samsung Electronics, Vivo, OPPO, and Xiaomi, to check whether Samsung OLED is equipped. As Samsung Display adds smartphone models to the site’s database, it also plans to expand the search targets to other product groups, such as laptops and tablets.

OLED Finder provides information and services beyond the search function. When the user selects a smartphone model featuring Samsung OLED, it provides a pop-up phrase“Awesome!” along with content highlighting the features of Samsung OLED, such as diamond pixel, plastic reduction, low blue light and wide color gamut. In addition, when a model equipped with a panel from another brand is selected, the site recommends the latest smartphone equipped with Samsung OLED and provides a link to the official website of its smartphone brand.

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Tsing Mui
News poster at The FPS Review.

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