Is Closing After 23 Years: “Everything Is On Sale”

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The owners of have announced that they are closing the store after 23 years of operation. Orders will be taken until April 30, 2023, and while everything at is currently 50% off as a means of clearing out existing inventory (barring some exceptions), all sales are final. is a pioneer of liquid cooling for desktops that has been in business since 1999, and its closure can be partially attributed to the expansion of the ModRight brand, which has apparently been more successful, according to a news post titled “sad goodbye.”

“We want to Thank everyone for their patronage through the years and our loyal fans and followers for being there along the way with us over the past 23 years. It was a fantastic journey, and this was not an easy decision. We persevered through ups and downs and have now reached the time for change. Moving forward with ModRight products and partnerships is our future. We will still be here but in a different capacity,” said current owner Lori Neva.

From a news post:

FrozenCPU, a pioneer of liquid cooling for desktops since 1999, has decided to close their online retail operation. They have enjoyed great success since its inception when determined founder, Mark Friga, started the company out of a 1-bedroom apartment in upstate NY. That success is attributed to impeccable customer service, offering many custom modifications and being in a niche market that exploded in popularity.

They will move away from ecommerce to focus on expanding their ModRight brand. In 2013 they made a splash when then owner, Mark Friga, developed and patented the first of its kind anti-static assembly mat. The ModRight Mod-Mat Xtreme allows you to build or assemble PC components while staying safe from electrostatic discharge due to the mat material. The useful measuring devices printed on the mat in full color is what makes it so special.

Everything is for sale, says Neva. They will have cash and carry days for all furniture and fixtures at the warehouse in Rochester, NY. Online orders will be accepted through April 30, 2023. Check the website for more information and 50% off all IN STOCK items.

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Tsing Mui
News poster at The FPS Review.

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