Warner Bros. Discovery is about to announce a new combined streaming service called Max, and it will cost roughly $16 a month, reports The New York Times. According to the publication, Max will officially be unveiled tomorrow on Wednesday, April 12, and while it isn’t exactly clear when the service will launch yet (“next month or two”), subscribers can expect to access content from both HBO Max and Discovery+ libraries, including The Sopranos and Dr. Pimple Popper. HBO Max’s ad-free option is $15.99/month, while Discovery+ starts at $4.99/month. Max is expected to help Warner Bros. Discovery better compete against the likes of Netflix and Disney.
From a New York Times report (alternate link):
On Wednesday, Warner Bros. Discovery executives will unveil plans for the new combined streaming service, bringing together classic HBO series like “The Sopranos” and “Succession” with Discovery series like “Dr. Pimple Popper” and “Fixer Upper.” The service will be called Max and debut in the next month or two, according to three people with knowledge of the decision.
The streaming service will cost roughly $16 a month — the price of HBO Max now — though there will be several price tiers, including a less expensive one with advertising, the people said.
Success of the new service is crucial for Warner Bros. Discovery, which Mr. Zaslav formed last April with the blockbuster merger of WarnerMedia and Discovery. He sold shareholders on the deal in part by arguing that the combined company could have a killer app.