GeForce RTX 4070 May Drop Below $599 Soon Thanks to NVIDIA Rebate


The NVIDIA GeForce RTX 4070 has only been on shelves for six days since releasing on April 13 for $599, but reduced pricing could already be on way, possibly as soon as a few weeks, according to a new report from Igor’s Lab. Igor Wallossek, who runs the site, claims that NVIDIA is planning to offer its GPU partners a $50 rebate, the savings of which may be passed down to customers in the form of cheaper GeForce RTX 4070 graphics cards. Critics of NVIDIA claim that the GeForce RTX 4070 isn’t selling well, in that it can be easily purchased, and at MSRP.

From an Igor’s Lab article:

Even though the first models are already available below the RRP and even the better models have become significantly cheaper in some cases, the prices still seem relatively constant even days after the launch. However, that could change soon, because NVIDIA now does nothing different than, for example, at the time with the rather poorly selling non-A chips of the GeForce RTX 2070 and 2080 according to several sources: There is a so-called “rebate” promotion. Behind this is this time an additional payment (or rebate for new orders) to the manufacturers of up to 50 USD for these so-called MSRP cards, which on the one hand increases the possible leeway at the FoB and on the other hand also lets the manufacturers breathe a little freer again if you don’t pass on everything (right away).

If you take everything into account and also consider the current buying restraint (which is similar to the launch of the GeForce RTX 4070 Ti), then the cheapest models could well fall below the 600 mark in a few weeks. However, some of the big buyers first assume that the next few weeks should rather serve as a financial rejuvenation cure for the manufacturers and that a slide in the price structure could only happen after the rumored early launch of the GeForce RTX 4060 Ti in May to avoid possible cannibalization effects.

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