The MSI GeForce RTX 3060 Ti SUPER 3X has already been canceled following a request from NVIDIA for MSI to recall it. The MSI GeForce RTX 3060 Ti SUPER 3X had only just been listed in Asian markets, some were even shipped to retailers, but it didn’t take long for the new card based on a previous generation to get noticed due to the inclusion of “SUPER” in its name. NVIDIA had previously introduced the SUPER line of graphics cards with its Turing-based RTX 20 series GPUs and has not used it since so there was some confusion regarding this new card which led to it asking MSI to recall it. HKEPC (via VideoCardz) has reported on the latest development for the graphics card.
NVIDIA notified MSI to recall this graphics card no matter it is called SUPER 3X or SUPER3X 😂😂😂@VideoCardz pic.twitter.com/tuQGgGOyer
— HKEPC (@hkepcmedia) April 26, 2023
It turns out that the MSI GeForce RTX 3060 Ti SUPER 3X was nothing more than a custom RTX 3060 Ti that was paired with MSI’s SUPRIM cooling solution. The SUPRIM line had been introduced with the RTX 30-series cards but MSI had not released a version for its RTX 3060 Ti models. That tier had topped out with MSI’s Gaming X Trio design. The SUPRIM line has largely succeeded the Gaming X Trio line as MSI’s top-end flagship model for each tier.
SUPRIM vs SUPER
It is not known why MSI chose to include the SUPER designation for this card instead of using its own SUPRIM branding as that could’ve avoided a lot of confusion and the costs of recalling the card. Perhaps someone misunderstood the difference between the two or really had a wicked sense of humor in combining Ti with SUPER. It’s also possible that NVIDIA’s naming guidelines didn’t provide enough clarification on what couldn’t be used.
Meanwhile, MSI has removed it from its website and asked for retailers to send them back but some could’ve made it into the wild and will likely become highly sought-after collector’s items for those seeking rare products with botched marketing. MSI could potentially try to rebrand these in order to sell them still so don’t be surprised to see a MSI GeForce RTX 3060 Ti SURPIM X show up in the recent future. Interestingly the confusion with this card mirrors similar instances with NVIDIA’s lower-to-mid -tier cards such as its x50, x60, x70, and Ti variants. These tiers are routinely refreshed or re-released with changes such as increased VRAM or even upgraded GDDR memory which has also led customers and retailers, to wonder which version to get.