Bernard Fernandes, Intel’s director of global communications, has confirmed that Intel is planning to introduce new branding for future Core processors following the appearance of a “Core Ultra 5 1003H” CPU in an Ashes of the Singularity benchmark. The “Ultra” name will seemingly accompany future Core processors, including Intel’s upcoming Meteor Lake lineup, although a tweet from Bionic_squash has suggested that any refreshed chips will fall under a different designation. Intel’s Core processors have traditionally been identified by their “i” branding (e.g., i5, i7, and i9), but that looks to be over in large part.
From a Boring Text Reviews post:
The Intel Core Ultra 5 1003H CPU recently made an appearance in the Ashes of the Singularity benchmark: https://www.ashesofthesingularity.com/benchmark#/benchmark-result/4adb4521-b865-40ab-9b11-c8ee987e722f
Meanwhile, the reaction to the loss of the “i” moniker has not been received well on Twitter.
[…] While Intel is in need of a rebrand – a theoretical Intel i9 19950K would be a mouthful – dropping the “i” in the Core branding seems like a reactionary move by Intel in an attempt to distance themselves from Apple. The “i” branding is extremely powerful with the average consumer and removing it is bound to cause confusion amongst consumers who aren’t technically-inclined.
Yes, we are making brand changes as we’re at an inflection point in our client roadmap in preparation for the upcoming launch of our #MeteorLake processors. We will provide more details regarding these exciting changes in the coming weeks! #Intel
— Bernard Fernandes (@Bernard_P) May 1, 2023
Imagine you're losing market share when you've been monopoly for decades, and your bright idea is to burn all brand recognition to the ground!
— Dylan Patel (@dylan522p) April 30, 2023
That's Intel's plan by removing the "i" in i7 i5 i3
All the decades brand recognition being lit on fire for no reason!$INTC $AMD @intel
Discussion (3 replies)
Join Discussion →Taking a page from Samsung I see. Must be some marketing super minds at work... Sorry that's Nvidia. ULTRA minds. Or maybe just ULTRAman fans.
I wonder if that means they will come with an Ultra-high price as well. :p
You betcha!