ASUS Teases New RTX 40 Series Graphics Card That Seems to Have a New Design in 9-Second Clip Ahead of Its May 29 Reveal

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Image: ASUS

A new video clip from ASUS teases what appears to be a new design for an undisclosed GeForce RTX 40 series graphics card. The short 9-second video begins with a design that seems similar to NVIDIA’s Founders Editions with possibly one fan on each side of the card but it’s also possible this could be some sort of AIO solution which happens to just feature a single fan on end. This would be similar to what MSI did with its GeForce RTX 4090 SUPRIM LIQUID X 24G graphics card. Regardless the design is very sleek-looking. ASUS posted the clip on its ASUS ROG Global social media page.

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It is unlikely this will be a brand new RTX 40 series card, i.e. RTX 4090 Ti, but more probable to be a new flagship launch. ASUS could be following MSI by launching a whole new product line, as MSI did with its Suprim line, as well which would surpass its Strix products. This too is highly speculative but that lack of Strix being mentioned in the announcement, or any prominent Strix logo visual in the video suggests that possibility. The ROG Strix line did receive its own makeover with the RTX 4080 and RTX 4090 that seemingly removed the Strix label but has largely retained its own style for many years. ASUS has included a link for the forthcoming livestream reveal which will happen on May 29 at 9:30 pm NYC time.

One interesting thing to note is that as ASUS teases this new release it is happening as NVIDIA celebrates its 30th anniversary and has continued to release new cards in its RTX 40 series line. The reveal from ASUS on May 29 would put it just after the most recent RTX 4060 Ti 8GB model launch but still before the 16 GB variant and non-TI model coming in June so perhaps ASUS is planning something around these.

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Peter Brosdahl
As a child of the 70’s I was part of the many who became enthralled by the video arcade invasion of the 1980’s. Saving money from various odd jobs I purchased my first computer from a friend of my dad, a used Atari 400, around 1982. Eventually it would end up being a lifelong passion of upgrading and modifying equipment that, of course, led into a career in IT support.

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