McFarlane Toys and Blizzard Entertainment Announce Licensing Agreement for Diablo and World of Warcraft Figures

Image: McFarlane Toys

McFarlane Toys has announced that it has signed a licensing agreement with Blizzard Entertainment to develop a range of collectible figures across its most popular franchises, including Diablo, World of Warcraft, and Warcraft Arclight Rumble, the free-to-play mobile action strategy game that Blizzard announced for Android and iOS in May 2022. “The initial product launch this fall will coincide with the highly anticipated Diablo IV video game release,” reads a portion of the press release from the company, which Todd McFarlane founded in 1994 after making a name for himself in the comic book scene with popular characters that include Spawn. Statues of Lilith and Inarius are available through the Blizzard Gear shop for $600 and $1,100, respectively.

From a McFarlane Toys press release:

“What I try and do within the walls of McFarlane is to find big brands that look super-cool,” said McFarlane. “It’s a fairly simple formula that can be very hard to find, but the talented creators over at Blizzard have been making and designing tons of fun, detailed and visually stunning worlds across their games for decades. And now, my company gets to go play in their sandbox. This should be a hoot! Our goal is to deliver figures to fans of Diablo and Warcraft games that will add value to their enjoyment of playing in those worlds, because when you aren’t playing the games you will be able to look at them on your shelf in 3D form.”

“We are thrilled to announce this partnership with Blizzard and to be working with them to bring these iconic game universes to life in a way that only McFarlane Toys can” said Cristy Collins, Vice President of Licensing for McFarlane Toys. “Diablo and Warcraft both have millions of passionate fans and we’re excited to provide another way for them to engage with these brands. This is also a great way to introduce new fans to the games.”

“Blizzard Entertainment has long been known for its iconic worlds filled with unique characters, and we are excited to partner with McFarlane Toys to give gamers everywhere the chance to bring home and showcase some of their favorite game characters through collectible figures,” said Derek Romano, Director of Licensing for Blizzard Entertainment.

Founded over 25 years ago by Todd McFarlane, the Grammy-and Emmy-winning producer/director and the creator of Spawn, McFarlane Toys is a global toy company and an industry leader and innovator. As a design driven company known for unparalleled attention to detail, McFarlane has set the bar in the action figure category. Headquartered in Tempe, Arizona McFarlane has offices in Los Angeles, Las Vegas and Montreal.

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