Meta’s Twitter competitor ‘Threads’ app appears to be a big hit now that it has already surpassed over 100 million users in just a matter of days following its launch. Social media platforms may come and go but if the last few days are any indication Threads may end up sticking around for a bit. It may have only launched on Wednesday but by Friday it reached 70 million users to which CEO Mark Zuckerberg expressed that the launch had performed “way beyond our expectations”. According to The Verge, it now has over 100 million users.
These are not the only milestone numbers happening either as it was reported that within its first 24 hours, there had already been 95 million posts and 190 million likes shared on Threads. Meta’s Twitter competitor still has a long way to go if it hopes to surpass the Elon Musk-owned company but it appears to be off to a good start. It has been reported by The Wall Street Journal recently that Twitter has roughly 535 million active users. However it has also been noted that Twitter has seen a decrease in recent months. This could easily be attributed to the turmoil during and after Elon’s purchase of the company which saw significant changes to the platform. Many stories covering that purchase can be found here.
Cloudfare’s CEO Matthew Prince posted the following graph yesterday showing Twitter’s downward trend. In it, the platform’s traffic seems to have full on fallen off a cliff following the launch of Threads. Meanwhile, it remains to be seen if Elon/Twitter will be following up on the threat of suing Meta/Threads over claims of using Twitter’s intellectual property, technology, and trade secrets.
Per Wes Davis (via The Verge):
“Twitter’s traffic is taking a dive, according to Cloudflare’s CEO.
Cloudflare CEO Matthew Prince posted a graph to both Threads and Twitter today (Cloudflare’s communications VP Daniella Vallurupalli confirmed it was him) showing what he says is Twitter’s DNS ranking from January to now.
It’s, uh, not a great story!