Sony Electronics has announced that the BRAVIA XR A95L (2023) starts at $2,799.99 and will be available for pre-order starting August 21 at authorized dealers nationwide. Available in 55-, 65-, and 77-inch class sizes, this is a new QD-OLED 4K HDR TV from Sony that couples one of the world’s premier display technologies with Google TV, Google’s smart TV streaming platform. Users will also find a Cognitive Processor XR, a good number of HDMI 2.1 ports, and Acoustic Surface Audio+ (sound produced from the entire screen).
U.S. Pricing and Availability
- 77″ Class (76.7″ diag): $4,999.99 MSRP (Available to pre-order on 8/21/2023)
- 65″ Class (64.5″ diag): $3,499.99 MSRP (Available to pre-order on 8/21/2023)
- 55″ Class (54.6″ diag): $2,799.99 MSRP (Available to pre-order on 8/21/2023)
Canada Pricing and Availability
- 77″ Class (76.7″ diag): $6,999.99 MSRP (Available to pre-order on 8/21/2023)
- 65″ Class (64.5″ diag): $4,999.99 MSRP (Available to pre-order on 8/21/2023)
- 55″ Class (54.6″ diag): $3,999.99 MSRP (Available to pre-order on 8/21/2023)
BRAVIA XR A95L QD-OLED 4K HDR Google TV Features
- Google TV: Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant.
- Intelligent and powerful TV processing: Powered by Sony’s intelligent Cognitive Processor XR, hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity.
- Sony’s widest palette of colors: With QD-OLED panel technology and enhanced by XR Triluminos Max, millions of self-illuminating individual pixels deliver more saturation and brightness to every color.
- Definitive contrast: By pairing the QD-OLED panel and XR OLED Contrast Pro, see up to 200% color brightness compared to conventional OLED TVs, bringing scenes to life with pure black and our brightest colors.
- Multi View: Exclusively on the A95L, use Multi View to split your screen and enjoy watching content from two different sources at the same time. Such as playing a game on one side and watching a walkthrough on the other.
- Perfect for PlayStation 5: Take your gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming on your PS5 console.
- All game settings in one place: With Game Menu, quickly manage your gaming picture settings and exclusive assist features in a single convenient interface.
- With Acoustic Surface Audio+, actuators behind the TV vibrate to produce audio from the entire screen elevating the sound and improving dialogue. An integrated subwoofer delivers powerful bass to round out the sound.
- Pairs perfectly with Sony soundbars: Paired with select Sony soundbars, Acoustic Center Sync synchronizes the TVs speakers with the soundbar, boosting the center channel for clearer, fuller vocals. When connected, soundbar settings automatically appear on the TV’s Quick Settings menu for easy to control of volume, sound field, and other soundbar features.
- Enhanced TV experience with included BRAVIA CAM: Connect the supplied BRAVIA CAM to unlock Ambient Optimization Pro which automatically optimizes the picture and sound to where you’re sitting in the room. You can also enjoy video chat with friends and family on the big screen.
- All Eco settings in one place: With the Eco Dashboard, energy saving settings can now be centrally managed. You can easily customize energy saving settings for your TV usage, viewing environment, and the content you are watching.
Enjoy the brightest and widest range of colors and hues, powered by the intelligent Cognitive Processor XR. With a QD-OLED screen enhanced by XR Triluminos Max, experience color performance with up to 200% as much color brightness of a conventional OLED TV. Individually lit pixels produce pure black, so your favorite movies, shows, and games burst to life on screen with extraordinary detail and depth.