Disney has revealed that it will be raising the prices of its streaming services on October 12. As laid out by Bloomberg, the ad-free version of Disney+ is going from $11 to $14 a month, marking a 27% increase for the flagship option, while the ad-free version of Hulu is going up to $18. Bob Iger, Disney CEO, also teased during yesterday’s earnings call that the company will be cracking down on password sharing soon. The ad-supported version of Disney+ is coming to select markets across Europe and in Canada beginning November 1, while a new ad-free Disney+ and Hulu bundle subscription will be available in the U.S. this fall.
Updated Pricing for Disney’s Streaming Services
| Service | Tier | Monthly | Annual |
|---|---|---|---|
| Disney+ | With ads | $8 | N.A. |
| No ads | $14 | $140 | |
| Hulu | With Ads | $8 | $80 |
| No Ads | $18 | N.A. | |
| ESPN+ | With Ads | $11 | $110 |
| Disney+/Hulu | No Ads | $20 | N.A. |
| Disney+/Hulu | With Ads | $10 | N.A. |
| Disney+/Hulu/ESPN+ | No Ads | $25 | N.A. |
| Disney+/Hulu/ESPN+ | With Ads | $15 | N.A |
It’s the second price increase for Disney+ in less than a year — and underscores the company’s drive to make its streaming business profitable by September 2024. The lowest-priced plans, Disney+ and Hulu with ads, will remain at $8 a month.
Earlier Wednesday, Disney reported its loss from streaming narrowed by half to $512 million in the fiscal third quarter, far less than what management had forecast three months ago.