Amazon has announced that Prime Video shows and movies will include limited advertisements in the U.S., U.K., Germany, and Canada beginning early 2024, followed by France, Italy, Spain, Mexico, and Australia later that year. According to a press release that the company sent out last week, these ads will be fewer in number than those seen in linear TV and other streaming TV providers, which, based on coverage from The Hollywood Reporter, would imply less than 18 minutes of advertising per hour. Amazon says that it has no plans to make Prime Video cheaper despite the streaming service’s pivot to an ad-supported model, but a new ad-free option will be available for an additional $2.99 per month for U.S. Prime members.
To continue investing in compelling content and keep increasing that investment over a long period of time, starting in early 2024, Prime Video shows and movies will include limited advertisements.
We aim to have meaningfully fewer ads than linear TV and other streaming TV providers. Ads in Prime Video content will be introduced in the U.S., U.K., Germany, and Canada in early 2024, followed by France, Italy, Spain, Mexico, and Australia later in the year. No action is required for Prime members.
We’re not making changes in 2024 to the current price of Prime membership. We will also offer a new ad-free option for an additional $2.99 per month for U.S. Prime members and will share pricing for other countries at a later date.