Samsung Brings Voice AI Drive-Thrus with Next-Gen Display Technology to White Castle

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Image: Samsung

Ordering sliders at White Castle is about to get mildly more exciting, as Samsung has announced that it will be bringing voice AI drive-thrus with next-gen display technology to the popular fast food chain. The new interactive menu boards, which leverage Samsung’s MagicINFO digital signage software and technology from SoundHound AI, a global leader in voice artificial intelligence, is being rolled out to over 100 White Castle drive-thru lanes, according to a press release that Samsung shared today. White Castle’s current offerings include a cheesy 10-sack for $8.99, and French toast sliders with bacon, sausage, and cinnamon swirls.

“With White Castle Cravers everywhere hungry for our hot and tasty menu options, we are investing in processing orders at the drive thru even more swiftly,” said Mike Guinan, Vice President of Operations Services at White Castle. “By working with tech innovators at SoundHound and Samsung, we’ve been able to create an engaging ordering experience that customers are loving. It’s the model for tomorrow today – and evidence of how friendly technology and great partners can be a game changer.”

“In uniting our extensive voice AI expertise with Samsung’s MagicINFO display technology, we’ve created a first-class interactive experience for White Castle’s drive-thru customers,” says James Hom, Co-Founder and Chief Product Officer at SoundHound. “We look forward to finding new opportunities to partner to unlock the power of digital outdoor signage and turn menus into interactive restaurant portals with almost limitless possibilities.”

“With MagicINFO, Samsung is helping transform menu boards from simple, static displays to personalized, easy-to-navigate experiences for the customer that also deliver business benefits to the restaurant,” said James Fishler, Senior Vice President of the Display & Home Entertainment Divisions at Samsung Electronics America. “By integrating SoundHound’s AI-driven voice technology, we’re providing an extraordinary experience for White Castle customers when it comes to enjoying what they love. This is just the beginning of a relationship that will propel their brand to the cutting-edge of customer experiences powered by innovation.”

The ground-breaking collaboration will provide voice AI-enabled dynamic drive-thru menu boards to White Castle restaurant locations. The display technology combines Samsung’s MagicINFO digital signage software and SoundHound’s sophisticated proprietary speech recognition technology to provide an exceptional, interactive customer ordering experience, complete with intelligent, real-time insights for the brand.

With the White Castle collaboration becoming the gold standard for using voice AI-enabled menu boards at the drive-thru – with orders processed in just under 60 seconds, and 90 percent order completion rates that exceed previous staff-based benchmarks – SoundHound and Samsung have committed to collaborate on future projects. The companies plan to deliver this scalable, repeatable format to drive sales while creating experiences that customers love.

Image: Samsung

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Tsing Mui
Tsing has been writing the news for over 5 years, first at [H]ard|OCP and now at The FPS Review. He has a background in journalism and makes sure to give his readers the relevant context to why each news post matters.

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