Isn’t the whole point of Netflix not having to leave the house? Apparently not, as the streamer has announced that it will be opening its first permanent retail sites in 2025, prompting fans of its content to get off the couch and visit brick-and-mortar locations that feature attractions inspired by their hit movies and shows. Netflix House, as the locations will be called, is set to feature a mix of retail, dining, and live experiences, according to a quote picked up by Bloomberg (alternate link), allowing visitors to further immerse themselves in worlds that include Stranger Things and more. An early taste of Netflix House can seemingly be found at Netflix at The Grove, a new pop-up store that Netflix is launching tomorrow in Los Angeles with limited-edition merchandise from Stranger Things, Bridgerton, Squid Game, and other popular series.
“We’ve seen how much fans love to immerse themselves in the world of our movies and TV shows, and we’ve been thinking a lot about how we take that to the next level,” said Josh Simon, Netflix’s vice president of consumer products.
Netflix House will be the company’s first permanent locations, a sign of its growing investment in marketing its programs and in building communities of fans around them.
Netflix House will have a rotating installations, including ticketed shows inspired by popular series and restaurants featuring food from unscripted shows. The food and drinks will range from fast casual – think burgers and fries – to more high-end dining, desserts and spirits.
