Want to enjoy Max, Warner Bros. Discovery’s streaming service, in beautiful 4K Ultra HD? Max’s Ultimate Ad-Free plan is now the only way to do that, as the company has announced that the standard, Ad-Free plan for Max, which already costs $15.99/month, will no longer include 4K titles. According to an refreshed plan page that can be found on the official Max site, Max’s Ad-Free plan is now limited to Full HD video resolution, and not only that, support for Dolby Atmos, Dolby’s modern surround sound technology, appears to have been dropped from the tier, too. Max’s Ultimate Ad-Free plan costs $19.99/month, a $4 premium over the standard ad-free option.
Max Ultimate Ad-Free Features ($19.99)
- Stream on 4 devices at once
- 4K Ultra HD video quality as available
- Dolby Atmos immersive audio as available
- 100 downloads to watch on the go
Max Ad-Free Features ($15.99)
- Stream on 2 devices at once
- Full HD video resolution
- 30 downloads to watch on the go
“On your next billing date, on or after December 5, 2023, the price of your subscription will stay the same, but some of your plan features will change,” reads a message that was recently sent to Max subscribers. “You can still stream all your favorite blockbuster movies, fresh originals and iconic series. Or even switch to the Ultimate Ad-Free plan to unlock more features.”