Denuvo by Irdeto has announced TraceMark, a new anti-piracy solution for the gaming industry that was designed to help companies identify the source of video game leaks. Described as platform-agnostic and “groundbreaking,” this new product uses what the company says is invisible watermark technology, something that’s already in use by Hollywood studios, sports leagues, and pay-TV operators.
Denuvo’s suite of security solutions now include:
- Anti-Tamper and Anti-Cheat technologies
- TraceMark
- Cyber Services
Features:
- Invisible game watermarks unique to each build or user with no impact on the quality.
- Simple integration interface with API functionality for game watermark generation and detection.
- Flexible watermark generation to match your specific requirements.
- Quick and easy deployment to your consumer base and to a wide range of devices and platforms.
- Trace the game watermark back to a unique ID, so that you can patch the leak and take steps against pirates.
Supported platforms include:
- Xbox
- Nintendo Switch
- Windows PCs
- Apple iOS
Irdeto on how TraceMark works:
TraceMark for Gaming uniquely addresses the challenge of content leakage, especially during the sensitive pre-release phase of game development. It introduces a deterrent effect by enabling the precise tracing of leaked content back to its source. This capability makes potential leakers think twice, knowing that any unauthorized distribution can be directly linked to them. As a platform-agnostic tool, TraceMark effortlessly integrates into various stages of the game’s lifecycle, providing a consistent layer of protection. Its adaptability ensures that, irrespective of the development phase or platform, TraceMark serves as an effective measure to discourage leaks by holding individuals accountable, thereby contributing to the overall integrity of the content distribution process.
The technology can incorporate both invisible and visible watermarking techniques. This dual approach allows for the embedding of undetectable identifiers directly into the game’s content, ensuring that the original quality of the game remains intact. The ease of integration into existing development workflows makes this an attractive feature for game developers looking to secure their content without compromising on the player’s experience.
A standout feature of TraceMark is its self-service detection portal, designed to empower developers and content owners with the ability to independently verify the presence of watermarks in their content. The detection is possible even when subjected to robustness attacks such as changes in luminance, blurring, compression and cropping.
The watermarking technology can also be integrated with Denuvo’s Anti-tamper product, making it a one click solution that will discourage content and game leaks.
Irdeto on how TraceMark can be applied to game betas, review copies, and more:
For game studios conducting playtests and closed beta tests, TraceMark significantly enhances security measures in the environment around game development. It enables precise tracing and authentication of individual users participating in these tests, providing developers with the ability to confidently trace any leaks back to their source. The solution can be used together with the Denuvo Anti-Piracy product (Anti-Tamper), to control distribution of pre-release content. This level of control is crucial during the sensitive phases of game development.
Finally, the technology addresses the unique security concerns associated with press events and the distribution of review copies. By marking review copies and press screeners with either visible or invisible watermarks, game developers can add an extra layer of security. This ensures that if any content is prematurely leaked before the stipulated review embargo periods, it can be accurately tracked back to the source, thereby maintaining the integrity of the game’s official release.