NVIDIA’s GeForce RTX graphics cards, including the GeForce RTX 4060 Ti and older GTX models, have become more expensive to buy in China due to reasons that include a reduction of supply by NVIDIA and their general popularity, according to a new report out of China that notes how ASUS, GIGABYTE, and other manufacturers have increased the pricing for their custom GPUs in that region last month. The news has sparked fears among some that these price hikes could reach other regions, with China itself being home to hundreds of millions of gamers.
Manufacturers that have increased their prices include:
- ASUS
- Colorful
- GIGABYTE
- MSI
Reported price increases:
- GeForce RTX 4070 SUPER series has increased by 100 yuan
- Pricing of some RTX 4060 Ti/4060 models have increased by 20 to 50 yuan
- Overall price of RTX 3050 series has increased by 50 yuan
- Overall price of the GTX 1650 series has increased by 30 yuan
IT Home noted in its coverage:
Taking the RTX 4060Ti as an example, NVIDIA is currently reducing its supply of this graphics card model, and the previous wave of market inventory has been exhausted, resulting in a shortage of supply. Stimulated by market demand, prices have risen.
GeForce RTX 4060 Ti highlights include:
- Starting at $399
- 4352 CUDA Cores
- 2.54 GHz Boost Clock
- 8 GB or 16 GB GDDR6 VRAM
- 140W power draw on average while gaming
NVIDIA on its GPU:
The new GeForce RTX 4060 Ti (8GB) starts at the same $399 price point as the GeForce RTX 2060 SUPER and GeForce RTX 3060 Ti, but is up to 2.6X faster thanks to the Ada architecture, NVIDIA DLSS 3, and new technologies like Shader Execution Reordering.