Sony Electronics has introduced its brand-new range of BRAVIA Theater home audio products, and with it comes an announcement for the BRAVIA Theater Quad, a new flagship, 16-speaker home theater surround system that is said to feature a revolutionary design, capable of generating multiple phantom speakers in locations even when no physical speakers are present thanks to Sony’s proprietary 360 Spatial Sound Mapping technology. The new BRAVIA lineup also includes new soundbars, including a neckband speaker for immersive cinematic sound.
Product pages and pricing:
- BRAVIA Theater Quad ($2,499.99 USD/ $2,999.99 CA)
- BRAVIA Theater Bar 9 ($1,399.99 USD/ $1,899.99 CA)
- BRAVIA Theater Bar 8 ($999.99 USD/ $1,499.99 CA)
- BRAVIA Theater U ($299.99 USD/ $399.99 CA)
A look at the new lineup:
BRAVIA Theater Bar and Quad features include:
- Sound straight from cinema: Supports industry-standard formats including Dolby Atmos, DTS:X, and IMAX Enhanced.
- Surround sound: Expand the cinematic experience with optional wireless subwoofer (SW3/SA-SW5) and rear speakers (RS3R/RS5). 
- BRAVIA Theater and TV, the perfect pair: Control the soundbar from the TV menu and hear elevated audio with Acoustic Center Sync when paired with compatible BRAVIA TV models.
- BRAVIA Connect app: Use BRAVIA Connect app to easily control BRAVIA Theater from your smartphone and change volume, sound profiles, and advanced settings.
- Supports the latest video and gaming features: Supports video formats 4K HDR, 8K HDR, Dolby Vision, and HDMI 2.1 gaming features 4K120, VRR, and ALLM.
- Exclusive features for PS5: Level-up with compatibility for BRAVIA TV exclusive features for PS5 – Auto HDR Tone Mapping and Auto Genre Picture Mode.
- Wireless music streaming: Wirelessly stream music with support for Spotify Connect, Apple AirPlay 2, and Bluetooth.
- Supreme music quality: Bring music to life with support for high-res audio, low-res upmixing, and 360 Reality Audio.
BRAVIA Theater U key features include:
- Best with BRAVIA: The BRAVIA Theater U features 360 Spatial Sound Personalizer technology that delivers a personalized surround sound experience with compatible BRAVIA TVs.
- X-Balanced Speaker Unit: Optimum speaker size in a compact body increases sound pressure and reduces distortion for clear audio.
- Gaming Compatible: Enjoy low latency single player gaming with a wired connection.
- Built-in microphone for hands-free communication: Precisely placed built-in microphone placement provides clear, hands-free calling. Sony’s Precise Voice Pickup Technology utilizes AI signal processing technology to reduce surrounding noise so callers can hear their voice loud and clear, even among busier environments.
- Comfortable design: Adjustable design allows for a comfortable fit for long listening sessions.
- Multi-point connection: Connect the BRAVIA Theater U to two devices at the same time and easily switch between them using multi-point connection.
Sony on its new lineup:
The BRAVIA Theater Quad is Sony’s flagship home theater surround sound system that brings movies to life. It hosts a revolutionary design that compliments any space, 16 total speakers and heart pounding bass with an optional wireless subwoofer. Sony’s new soundbars BRAVIA Theater Bar 9 with 13 total speakers and BRAVIA Theater Bar 8 with 11 total speakers, will transform any space into a movie theater. For a personal audio experience, BRAVIA Theater U provides immersive surround sound with freedom for users to adjust the volume to their individually preferred level.
BRAVIA Theater Bar 9, BRAVIA Theater Bar 8, and BRAVIA Theater Quad host Sony’s proprietary 360 Spatial Sound Mapping technology, generating multiple phantom speakers in locations even when no physical speakers are present. 360 spatial sound experience is optimized for a specific home setting, with a wide sound field that surrounds listeners with audio from various directions mirroring the cinema experience, no installation needed. BRAVIA Theater Bar 9 and BRAVIA Theater Bar 8 you can enjoy 360 Spatial Sound Mapping using just a single soundbar, while BRAVIA Theater Quad can realize wider surround sound with four slim speakers. 
BRAVIA Theater Bar 9, BRAVIA Theater 8 and BRAVIA Theater Quad are compatible with the Sound Field Optimization, which automatically adjusts and tunes each speaker based on the layout of the room to help find the optimum location to place the system to feel the impact of cinematic sound at home. Additionally, when users combine BRAVIA TVs3 and BRAVIA Theater products, the Acoustic Center Sync function fuses the sound of the TV’s speakers and the soundbar seamlessly, creating a cinema-like experience where the sound appears to come directly from the TV screen.