Apple Cuts Vision Pro Shipments Down to Nearly Half a Million Units, New Model No Longer Expected in 2025

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Image: Apple

The Apple Vision Pro, a pricey mixed-reality headset that is advertised by Apple as being a revolutionary spatial computer that seamlessly blends digital content with the physical world, has seen its shipments cut significantly for the current year, according to a new survey from Apple analyst Ming-Chi Kuo that explains how demand for the Vision Pro has been weaker than expected. Shipments for the hardware, which carries an MSRP of up to $3,899, have been reduced by as many as 450,000 units, it’s said.

Kuo reported:

  • Apple cut 2024 Vision Pro shipments from 400–450k units
  • Orders were cut before Vision Pro reached international markets, meaning that U.S. interest is low
  • There may be no new Vision Pro model in 2025
  • Vision Pro shipments expected to decline YoY in 2025

A few promos from Apple:

Apple on its headset:

Vision Pro creates an infinite canvas for apps that scales beyond the boundaries of a traditional display and introduces a fully three-dimensional user interface controlled by the most natural and intuitive inputs possible — a user’s eyes, hands, and voice. Featuring visionOS, the world’s first spatial operating system, Vision Pro lets users interact with digital content in a way that feels like it is physically present in their space. The breakthrough design of Vision Pro features an ultra-high-resolution display system that packs 23 million pixels across two displays, and custom Apple silicon in a unique dual-chip design to ensure every experience feels like it’s taking place in front of the user’s eyes in real time.


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Tsing Mui
News poster at The FPS Review.

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