The Xbox Series, a fourth generation of Xbox consoles that Microsoft launched in 2020, including what is said to be the world’s most powerful video game console ever—the Xbox Series X—will be more difficult to find in some regions in the months ahead, according to a new report that echoes a claim from a tipster about how Microsoft will stop marketing consoles in the EMEA (Europe, the Middle East, and Africa) regions and, instead, turn its focus there on other aspects of the Xbox business, including cloud gaming, peripherals, and Game Pass. The rumor arrives on the heels of new sales estimates for May 2024 that show Xbox Series X|S in third place with 131,095 units sold, bringing its lifetime sales to 17.36 million units.
May 2024 console sales, followed by lifetime sales:
- PlayStation 5: 289,885 (24,306,640)
- Nintendo Switch: 136,494 (53,433,501)
- Xbox Series X|S: 131,095 (17,357,526)
- PlayStation 4: 918 (41,540,656)
From a report:
- “…Microsoft navigates a new financial year, which began in July. A new financial year…means new goals and potentially some strategy shifts.”
- “I haven’t been able to fully verify this, but the tipster claimed Microsoft will stop marketing Xbox consoles in certain markets in EMEA and focus only on Game Pass, cloud gaming, PC, and Xbox controllers.”
- “Microsoft has been struggling to sell Xbox Series S / X consoles in many countries across EMEA, and the tipster believes Microsoft will now allocate less console stock to Europe as a result.”
- “A few weeks after I received this tip, Xbox tweeted: ‘No console, no problem 🔥’ in a post on X about the new Xbox app for Fire TV sticks.”
The tweet in question:
No console, no problem 🔥
— Xbox (@Xbox) June 27, 2024
Xbox Gaming is coming to select @amazonfiretv sticks, where you’ll be able to play games directly from the Xbox app: https://t.co/VhJRcGpNuS
A promo for some of the new Xbox consoles that will be arriving this holiday:
Microsoft on its all-digital Xbox Series X, in Robot White with a 1 TB SSD:
This is a perfect option for digital-first players to experience the speed and performance of Xbox Series X for only $449.99/€499.99 ERP. Enjoy visually stunning andimmersive worlds with up to 4K resolution, while bringing popular franchises like Call of Duty, Halo, Forza, Diablo and more to life with the power and speed of Xbox Series X. Xbox Series X – 1TB Digital Edition will be available in select markets.
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Discussion (5 replies)
Join Discussion →I was under the assumption that we only got like one series X for every 100 orso for the US
How can you sell consoles if you can't find them,
We live in a global economy, unless there is an export restriction... what's to prevent people from just doing online exchanges and shipping the device. Trust? Taxes? I mean is that it?
"Grimlakin, post: 87172, member: 215" wrote:We live in a global economy, unless there is an export restriction... what's to prevent people from just doing online exchanges and shipping the device. Trust? Taxes? I mean is that it?
Those are pretty big reasons. Most goods will become unreasonably expensive if you try to import them yourself. Shipping costs a fortune too. And you have to pay import fees and taxes on shipping too. LOL.
Another big reason with electronics devices is warranty. You are not going to ship it back overseas for repair so your best and probably only hope are independent repair techs.
"Grimlakin, post: 87172, member: 215" wrote:We live in a global economy, unless there is an export restriction... what's to prevent people from just doing online exchanges and shipping the device. Trust? Taxes? I mean is that it?
A lot of companies that ship internationally have isssues with customers not knowing they need to pay duties and taxes with shipments then beeing returned and they get stuck with the ccharges/fines.
I on occasion order games from limited run games and need to pay all duties and taxes in advance as a result which is what more and more companies are doing now.
Also as MM76 said warranties are a pain for electronics bought abroad as are shipping costs, also power outlets and voltages are not the same everywhere so that can be a pita.
Still my main issue here is that even though the Xboxes supposedly sell badly in Europe I found a PS5 long b4 a Series X. If you are sold out and still find you don't sell enough there is a different issue then your customers
Just one short step from Microsoft announcing Xbox is a brand and no longer a physical console.


Discussion (5 replies)
Join Discussion →I was under the assumption that we only got like one series X for every 100 orso for the US
How can you sell consoles if you can't find them,
We live in a global economy, unless there is an export restriction... what's to prevent people from just doing online exchanges and shipping the device. Trust? Taxes? I mean is that it?
Those are pretty big reasons. Most goods will become unreasonably expensive if you try to import them yourself. Shipping costs a fortune too. And you have to pay import fees and taxes on shipping too. LOL.
Another big reason with electronics devices is warranty. You are not going to ship it back overseas for repair so your best and probably only hope are independent repair techs.
A lot of companies that ship internationally have isssues with customers not knowing they need to pay duties and taxes with shipments then beeing returned and they get stuck with the ccharges/fines.
I on occasion order games from limited run games and need to pay all duties and taxes in advance as a result which is what more and more companies are doing now.
Also as MM76 said warranties are a pain for electronics bought abroad as are shipping costs, also power outlets and voltages are not the same everywhere so that can be a pita.
Still my main issue here is that even though the Xboxes supposedly sell badly in Europe I found a PS5 long b4 a Series X. If you are sold out and still find you don't sell enough there is a different issue then your customers
Just one short step from Microsoft announcing Xbox is a brand and no longer a physical console.