Star Wars Outlaws, the new action-adventure game from Massive Entertainment that will be the franchise’s very first to allow players to explore an open world, set between the events of The Empire Strikes Back (1980) and Return of the Jedi (1983), is expected to receive heavy marketing ahead of its release for PS5, Xbox Series X|S, and Windows PC on August 30, 2024, according to new comments that Yves Guillemot, Ubisoft’s CEO, has shared in an earnings call. Various editions of the game, including an Ultimate Edition that offers three days of early access, a season pass, and more, remain available for pre-order.
Guillemot said:
- “What we are factoring in is a strong launch for Star Wars Outlaw.”
- “That’s the fact that it’s among the most awaited game of the industry this year and reflecting a really strong positive community sentiment…”
- “…we are coming with the biggest marketing campaign ever so far for a Ubisoft game.”
Some recent promos for the game:
Game description:
Experience the first-ever open world Star Wars game, set between the events of The Empire Strikes Back and Return of the Jedi. Explore distinct locations across the galaxy, both iconic and new. Risk it all as Kay Vess, a scoundrel seeking freedom and the means to start a new life, along with her companion Nix. Fight, steal, and outwit your way through the galaxy’s crime syndicates as you join the galaxy’s most wanted.
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Discussion (2 replies)
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I seem to recall several other Star Wars branded games that spared no expenses on marketing either, and ... didn't live up to the hype.
Like.. pretty much any of them with any marketing budget at all, to be honest. But SWTOR comes to mind immediately.
How about, IDK spending the money on making a good game, instead of trying to compensate with marketing?
Because Outlaws seems like generic, bland minimum effort slop. Made by people with no passion or enthusiasm.
Discussion (2 replies)
Join Discussion →I seem to recall several other Star Wars branded games that spared no expenses on marketing either, and ... didn't live up to the hype.
Like.. pretty much any of them with any marketing budget at all, to be honest. But SWTOR comes to mind immediately.
How about, IDK spending the money on making a good game, instead of trying to compensate with marketing?
Because Outlaws seems like generic, bland minimum effort slop. Made by people with no passion or enthusiasm.