“Consoles Are Dying” Is a Narrative That Only Microsoft Is Pushing Because Xbox Has No Exclusives, Former Blizzard Executive Suggests

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Image: Microsoft

There’s a narrative going around that video game consoles are dying and that most games will be playable only via cloud services in the future, but the only major player that is pushing this idea is Microsoft, according to the latest thoughts from Mike Ybarra, Blizzard Entertainment’s former president. Ybarra, who “decided to leave” the World of Warcraft and Diablo maker earlier this year, said that “those losing push the narrative that fits for them,” sharing his belief that consoles will never die.

Ybarra said:

  • “I think those losing push the narrative that fits for them. Consoles will never die in my opinion.”
  • “If your strategy is to win the living room, you need exclusive hits because winning is both a platform and games perspective.”
  • “Sony knows how to make hits, and how to pick the hits from others to be exclusive.”
  • “If I was them I would double down right now because the blood in the water is all over the place.”

The original word from the former Blizzard exec:

Xbox head Phil Spencer recently explained at Gamescom 2024:

I think as an industry right now, there’s a lot of pressure. It’s been growing for a long time and now people are looking for new ways to grow. I think for us, as players and as fans, we just have to anticipate there’s going to be more change in how some of the “traditional” ways games were built and distributed. That’s going to change for all of us. But the end result has to be better games that more people can play. If we’re not focused on that, then we’re focused on the wrong thing.

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Brian_B
Brian_B 👍 3

Odd coming from that source - Blizzard isn’t a console-heavy developer and a lot of their biggest titles are PC only.

And, of course, not to mention biting the hand that feeds you. But I guess he is the ~former~ president

Denpepe
Denpepe 👍 2

Given the half a dozen orso handhelds that launched recently beeing more console then PC he's not wrong.

I assumed that MS after losing the previous gen would hit back hard this time, also given all the studio's they bought, but then they released the series S and shot themselves in the foot and went all multiplatorm, good for the PC players maybe but bad of the X-box brand

Grimlakin

Me is focused on streaming and azure. Access boxes at home to stream entertainment has been a tactic of Microsoft's for a long time. That's the play to make.

Skillz
Skillz 👍 1

Well that's a new one.

Been hearing "PC Gaming" is dead/dying for decades now.

Consoles aren't going anywhere. No sooner or later than PCs.

Because smart people will still want PCs.
Dumb people will still want a "plug and play" console.

This will never change.

MadMummy76
MadMummy76 👍 2

Consoles aren't dying, exclusives are.

Marees

"MadMummy76, post: 88856, member: 1298" wrote:

Consoles aren't dying, exclusives are.


If MS has its way, there would be an xbox o/s rather than xbox console

Brian_B
Brian_B 👍 1

"Marees, post: 88858, member: 1536" wrote:

If MS has its way, there would be an xbox o/s rather than xbox console


I'd take an Xbox OS over Windows 11 if it existed.

Denpepe

"MadMummy76, post: 88856, member: 1298" wrote:

Consoles aren't dying, exclusives are.


same thing

Grimlakin
Grimlakin 👍 1

BS the barrier to entry to game on a console is WAY below the barrier for PC. A solid gaming PC is EASILIY 1700 bucks, without a monitor.

Hell even my setup... 1k video card, 900 dollar monitor, 500 dollar CPU, 250 dollar motherboard, 230 dollar storage, 150 dollar keyboard, 100 dollar mouse.... geebus... yea PC gaming is WAY more expensive than Console.

MadMummy76

"Denpepe, post: 88876, member: 284" wrote:

same thing


Only to those who own a gaming PC.

Tsing Mui
News poster at The FPS Review.

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