AMD has said it is working with its partners to get more Radeon RX 9070/9070XT graphics cards in stock at their respective $549/$599 MSRP. Manufacturer suggest pricing has become somewhat of a hot topic in 2025 for both AMD and NVIDIA’s latest generation of graphics cards as limited quantities combined with scalping tactics, and some unusual price hikes by board partners following product launches have left customers scrambling to find what has become a rare mythical product.
For those lucky enough to live near a Microcenter (a US-based big box store), obtaining one of AMD’s RDNA 4-based graphics cards at MSRP was not a major task, but anyone else seeking one online found themselves with what has become the all-too-usual experience of seeing them disappear before their eyes. This quickly fueled rumors that AMD’s partners will be following the path seen by many with NVIDIA’s RTX 50 series that its latest GPUs would have launch-only MSRP, something that AMD’s Frank Azor has both denied and adds that AMD is working with its partners to get more lower-cost cards in stock.
Per Frank Azor (via Hardware Unboxed):
“It is inaccurate that $549/$599 MSRP is launch-only pricing. We expect cards to be available from multiple vendors at $549/$599 (excluding region specific tariffs and/or taxes) based on the work we have done with our AIB partners, and more are coming. At the same time, the AIBs have different premium configurations at higher price points and those will also continue.”
AMD has not said when it expects its board partners to have more inventory available, but hopefully those looking to snag one won’t have to wait long. However, as stated in Azor’s statement, regional taxes and tariffs will still play a factor, so if product is made available at MSRP it doesn’t mean those costs won’t still raise prices further.
Discussion (7 replies)
Join Discussion →Absence of Nvidia from the market puts a huge upward pressure on prices of AMD cards
We see that 9070 & 9070xt are in stock only at $650 & $750 respectively. Anything below that & they disappear fast. Must be very tempting for AIBs to price at the street demand level
Guess that depends on where you are. I can go to Microcenter right now and buy an in stock 9070 for $550.
I don't have a microcenter near me, but the best buy's near me are all sold out of the cheaper versions while the more expensive AIB's are still in stock.
From what it sounds like, that is the 'only' place you can get an MSRP 9070.
Sure as hell not outside of the US.
I mean if you didn't know AMD and Microcenter had a special relationship already maybe this cements it for folks?
How many other brick and mortar stores are there that cater to computer enthusiasts? None, really.
Some Best Buy's have a small section of components. My local store doesn't even have that.
It would be nice if there were more options.
Oh I am far from against it and am glad.that they do. Just remembering the 7600x3d.