It’s not only consumers who are feeling the unrelenting price hikes for GPUs, as NVIDIA has raised the price of its RTX PRO 6000 to a staggering $16,000. The flagship workstation graphics card features 96 GB of GDDR7 memory and uses premium 3 GB modules. This is achieved by placing 16 x 3 GB modules on the front and back sides of the PCB, providing 96GB of capacity for the RTX PRO 6000. Per reporting from VideoCardz, NVIDIA’s premium enterprise card has gone through three price increases since its March 2025 launch. It initially hit the market at $8,565, then, a couple of months ago in June, rose to $13,250, and now, in August, is going for $16,000 from the GPU manufacturer.
The price hikes are undoubtedly due to the ongoing memory component shortage, and consumers are seeing similar price increases, with various graphics cards going up by upwards of 40% in some parts of the world but, on average, between 20%-30%. MSRP for some GPUs, such as the GeForce RTX 5090 for halo AIB models, is essentially double, which is something we are now seeing for the RTX PRO 6000, whose memory modules are said to cost upwards of $70 per and so account for roughly $2,240 of its eye-watering price tag.
There seems to be no end in sight with these ongoing price increases, and whether it be in the consumer or prosumer markets, the hurt is being felt everywhere. However, NVIDIA, which has long projected epic profits from AI, is poised to reap rewards regardless of customer bases and has reportedly told its consumer AIB partners that its kits will have higher costs beginning this month, hence why some are already increasing prices through retail channels. Sadly, it looks as if businesses and consumers alike are now in the same boat when having to make hard choices regarding GPU upgrades.
Discussion (11 replies)
Join Discussion →That is going to see a resurgence of 5090 sales and subsequent price increases.
$16000 is not a lot for a business. Except when they need 100 RTX PRO 6000 GPUs. Then that adds up quick!
So what is the return?
64k for 4 cards... another 30k for the rest of the system.
That's absurd. Nvidia should be giving away a compatible system at these prices!
I just love that the circular money train Nvidia has been funding is coming to light as a problem.
Seriously, so many folks have no clue how true this is, and I think about it every time I post one of these "price hike" articles, but also why I said "However, NVIDIA, which has long projected epic profits from AI, is poised to reap rewards regardless of customer bases..." in this post.
That’s an incredible price for a single GPU, although the 96GB of GDDR7 makes it clear that NVIDIA is targeting professional AI, rendering, simulation, and other demanding workloads rather than regular consumers. For businesses that actually need that much VRAM, the performance and capacity may justify the cost, but smaller companies will probably look for more affordable alternatives. The bigger concern is what these price increases mean for the wider workstation and AI hardware market. If enterprise GPU prices continue climbing, it could make AI development and high end computing significantly more expensive for smaller businesses and independent developers.
The more you buy the more you save, right?
This actually increases value for the AI centers. Why spend so much money on expensive AI servers to run your LLM's and process/generate/whateverthetermis, when you can just pay for the tokens you consume. It's so cheap right now... Heck you probably have x millions budgeted for AI development... do that with us!
Meanwhile 3 years later... "Now that you're entrenched in our systems and our VC money has dried up... Tokens now cost 20x what they used to... Oh... sorry I guess you should have built your own LLM host back then..."
That is what I am trying to get my company to understand today.
That is exactly what will happen too.
I mean, we've already seen AI go from "All You Can Eat" to Tokens, the bait-n-switch will just get worse.